# #0293a7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0293a7`
- RGB: rgb(2, 147, 167)
- HSL: hsl(187, 98%, 33%)
- OKLCH: oklch(0.609 0.106 211.6)
- Relative luminance: 0.2367
- Nearest named color: Blue Moon (#3992a8, Δ 2.011) — https://brandsweets.com/colors/blue-moon
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0293a7

## Tints & shades

- Tints (toward white): #02b3ca, #02cde8, #12e1fd, #30e5fd, #53e9fd, #72edfe, #95f2fe, #b3f5fe, #d7faff, #f5feff
- Shades (toward black): #028697, #017988, #016b79, #015e6a, #015560, #014751, #013a42, #012d32, #001f23, #001214

## Harmonies

- Complementary: #a71502
- Analogous: #02a767, #0241a7
- Triadic: #a70293, #93a702
- Split-complementary: #a70241, #a76702
- Tetradic: #6702a7, #a71502, #41a702

## Colors that go with #0293a7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0293a7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #0293a7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Red** #ff0000 [harmony, pool: complementary] — Red sits directly opposite #0293a7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Nike (https://brandsweets.com/colors/brands/nike-com). — https://brandsweets.com/colors/red
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0293a7: 5 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #0293a7 in 9 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0293a7: 6 real palettes, including Telegram's brand system and Deep Water, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0293a7: 15 real palettes, including Peacock and Gopro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Gopro (https://brandsweets.com/colors/brands/gopro-com), Discover (https://brandsweets.com/colors/brands/discover-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #0293a7 in 4 real palettes, including Ledger Dark and Sapphire & Gold, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.66:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #018292 (4.56:1); AA: background → #1f1f1f (4.5:1); AAA: text → #01626f (7.05:1)
- On black (#000000): 5.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #02a5bb (7.1:1)

## Curated palettes containing it

- **Launch Orange** (bold, warm, vivid, modern) — #ea580c, #1c1917, #0891b2, #ffffff — Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store. — tool: https://brandsweets.com/palettes/new/ea580c-1c1917-0891b2-ffffff — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0293a7-a2b8be-df4e83-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0293a7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.