# #0264f7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0264f7`
- RGB: rgb(2, 100, 247)
- HSL: hsl(216, 98%, 49%)
- OKLCH: oklch(0.553 0.233 260.7)
- Relative luminance: 0.1584
- Nearest named color: Blue Ribbon (#0066ff, Δ 1.297) — https://brandsweets.com/colors/blue-ribbon
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0264f7

## Tints & shades

- Tints (toward white): #1773fd, #3082fd, #4991fd, #62a0fd, #7cb0fe, #90bcfe, #a9cbfe, #c2dafe, #dceaff, #f5f9ff
- Shades (toward black): #025ce3, #0252ca, #024ab6, #02409d, #013788, #012d6f, #01255b, #011b42, #00122d, #000814

## Harmonies

- Complementary: #f79502
- Analogous: #02dff7, #1b02f7
- Triadic: #f70264, #64f702
- Split-complementary: #f71b02, #dff702
- Tetradic: #f702df, #f79502, #02f71b

## Colors that go with #0264f7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0264f7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0264f7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Chase (https://brandsweets.com/colors/brands/chase-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0264f7 in 9 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Dropbox's brand system and Headspace's brand system put Blue beside #0264f7, as the accent. Seen in: Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0264f7: 13 real palettes, including Nivea's brand system and Nokia's brand system, as the lead colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0264f7: 7 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0264f7: 8 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0264f7: 7 real palettes, including OnePlus's brand system and ASUS's brand system, as the supporting colour. Seen in: OnePlus (https://brandsweets.com/colors/brands/oneplus-com), ASUS (https://brandsweets.com/colors/brands/asus-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), PostHog (https://brandsweets.com/colors/brands/posthog-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0250c5 (7.1:1)
- On black (#000000): 4.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0d6dfd (4.62:1); AA: background → #f2f2f2 (4.5:1); AAA: text → #5397fd (7.21:1)

## Brands using this color

- **Wayfair** — secondary #1364f1 (Δ 0.969) — https://brandsweets.com/colors/brands/wayfair-com
- **IBM** — accent #0062fe (Δ 1.138) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — secondary #0f62fe (Δ 1.162) — https://brandsweets.com/colors/brands/ibm-com
- **Dropbox** — secondary #0061fe (Δ 1.238) — https://brandsweets.com/colors/brands/dropbox-com
- **WWE** — accent #0166ff (Δ 1.3) — https://brandsweets.com/colors/brands/wwe-com
- **Dropbox** — primary #0061ff (Δ 1.365) — https://brandsweets.com/colors/brands/dropbox-com
- **OnePlus** — accent #2660f5 (Δ 1.389) — https://brandsweets.com/colors/brands/oneplus-com
- **Headspace** — secondary #0061ef (Δ 1.424) — https://brandsweets.com/colors/brands/headspace-com
- **Chase** — secondary #0060f0 (Δ 1.437) — https://brandsweets.com/colors/brands/chase-com
- **Cisco** — secondary #0a60ff (Δ 1.465) — https://brandsweets.com/colors/brands/cisco-com
- **Nivea** — secondary #0f60ff (Δ 1.471) — https://brandsweets.com/colors/brands/nivea-com
- **Nokia** — secondary #0065ed (Δ 1.537) — https://brandsweets.com/colors/brands/nokia-com
- **Toyota** — accent #145fff (Δ 1.608) — https://brandsweets.com/colors/brands/toyota-com
- **Spectrum** — accent #005eff (Δ 1.769) — https://brandsweets.com/colors/brands/spectrum-com
- **Yahoo** — accent #0f69ff (Δ 1.782) — https://brandsweets.com/colors/brands/yahoo-com
- **Docker** — secondary #2560ff (Δ 1.825) — https://brandsweets.com/colors/brands/docker-com
- **Square** — primary #006aff (Δ 1.844) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 1.844) — https://brandsweets.com/colors/brands/squareup-com
- **Behance** — primary #1769ff (Δ 1.899) — https://brandsweets.com/colors/brands/behance-net
- **MongoDB** — secondary #006cfa (Δ 1.915) — https://brandsweets.com/colors/brands/mongodb-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0264f7-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0264f7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.