# #025ad4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#025ad4`
- RGB: rgb(2, 90, 212)
- HSL: hsl(215, 98%, 42%)
- OKLCH: oklch(0.503 0.202 259.8)
- Relative luminance: 0.1208
- Nearest named color: Denim (#1560bd, Δ 4.04) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/025ad4

## Tints & shades

- Tints (toward white): #0266f2, #1274fd, #3085fd, #4994fd, #68a6fd, #86b8fe, #9fc7fe, #bdd8fe, #d7e7ff, #f5f9ff
- Shades (toward black): #0251c0, #0249ac, #02429d, #013a88, #013174, #012960, #01204c, #011a3d, #001128, #000914

## Harmonies

- Complementary: #d47d02
- Analogous: #02c3d4, #1402d4
- Triadic: #d4025a, #5ad402
- Split-complementary: #d41402, #c3d402
- Tetradic: #d402c3, #d47d02, #02d414

## Colors that go with #025ad4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #025ad4: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #025ad4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #025ad4 in 8 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Headspace's brand system and Pixar's brand system put Blue beside #025ad4, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #025ad4: 8 real palettes, including Gopro's brand system and NBA's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #025ad4: 7 real palettes, including Venmo's brand system and Elastic's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #025ad4: 7 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #025ad4: 8 real palettes, including Nissan's brand system and MLB's brand system, as the supporting colour. Seen in: Nissan (https://brandsweets.com/colors/brands/nissanusa-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.15:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0251c0 (7.14:1)
- On black (#000000): 3.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #036bfc (4.51:1); AA: background → #dedede (4.57:1); AAA: text → #4e97fd (7.17:1)

## Brands using this color

- **ElevenLabs** — accent #0a59d2 (Δ 0.398) — https://brandsweets.com/colors/brands/elevenlabs-io
- **Square** — secondary #005ad9 (Δ 0.774) — https://brandsweets.com/colors/brands/squareup-com
- **Coursera** — accent #0056d2 (Δ 1.037) — https://brandsweets.com/colors/brands/coursera-org
- **Philips** — secondary #0b5ed7 (Δ 1.17) — https://brandsweets.com/colors/brands/philips-com
- **YouTube** — accent #065fd4 (Δ 1.268) — https://brandsweets.com/colors/brands/youtube-com
- **Strava** — accent #0060d0 (Δ 1.623) — https://brandsweets.com/colors/brands/strava-com
- **Box** — primary #0061d5 (Δ 1.728) — https://brandsweets.com/colors/brands/box-com
- **Box** — secondary #0061d5 (Δ 1.728) — https://brandsweets.com/colors/brands/box-com
- **Nissan** — accent #005fcc (Δ 1.783) — https://brandsweets.com/colors/brands/nissanusa-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/025ad4-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#025ad4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.