# #024f4d

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#024f4d`
- RGB: rgb(2, 79, 77)
- HSL: hsl(178, 95%, 16%)
- OKLCH: oklch(0.387 0.066 191.8)
- Relative luminance: 0.0614
- Nearest named color: Cape Verde (#01554f, Δ 1.975) — https://brandsweets.com/colors/cape-verde
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/024f4d

## Tints & shades

- Tints (toward white): #037773, #049f9a, #05ccc5, #06f4ec, #29faf3, #51fbf5, #79fcf7, #a5fdfa, #cdfefc, #f5fffe
- Shades (toward black): #024b48, #024643, #023c3a, #013735, #013230, #012d2b, #012826, #011e1d, #011918, #011413

## Harmonies

- Complementary: #500205
- Analogous: #025026, #022b50
- Triadic: #4d0250, #504d02
- Split-complementary: #50022b, #502602
- Tetradic: #260250, #500205, #2b5002

## Colors that go with #024f4d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: complementary] — Crimson sits directly opposite #024f4d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com). — https://brandsweets.com/colors/crimson
- **Blue** #0000ff [pool] — 8 real palettes, including Jeep's brand system and Rolex's brand system put Blue beside #024f4d, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #024f4d: 4 real palettes, including Lamborghini's brand system and Vimeo's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #024f4d: 8 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #024f4d in 6 real palettes, including Neon's brand system and Chime's brand system, as the lead colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/emerald-green
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #024f4d in 4 real palettes, including Lagoon and N26's brand system, as the lead colour. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), N26 (https://brandsweets.com/colors/brands/n26-com), Lido (https://brandsweets.com/palettes/vivid#lido), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/lightseagreen
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Microsoft's brand system and Plaid's brand system put Midnight Blue beside #024f4d, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/midnightblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #024f4d: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.42:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #038682 (4.74:1); AA: background → #b5b5b5 (4.6:1); AAA: text → #04a9a4 (7.22:1); AAA: background → #dedede (7.01:1)

## Curated palettes containing it

- **Mint Modern** (modern, clean, friendly) — #10b981, #134e4a, #f59e0b, #ffffff, #10231b — Emerald as a primary rather than a success color, anchored by deep teal text — fresh, friendly, and fintech-adjacent. — tool: https://brandsweets.com/palettes/new/10b981-134e4a-f59e0b-ffffff-10231b — collection: https://brandsweets.com/palettes/modern
- **Lagoon** (ocean, vivid, light, summer) — #06b6d4, #14b8a6, #fde68a, #ffffff, #134e4a — Turquoise and teal with a sand-yellow on white — shallow tropical water; the deep teal text is the reef. — tool: https://brandsweets.com/palettes/new/06b6d4-14b8a6-fde68a-ffffff-134e4a — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/024f4d-a2bcbe-d45999-1f282d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#024f4d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.