# #024acf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#024acf`
- RGB: rgb(2, 74, 207)
- HSL: hsl(219, 98%, 41%)
- OKLCH: oklch(0.468 0.214 262)
- Relative luminance: 0.0942
- Nearest named color: Cobalt Blue (#0047ab, Δ 5.82) — https://brandsweets.com/colors/cobalt
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/024acf

## Tints & shades

- Tints (toward white): #0255ed, #0d61fd, #2b74fd, #4988fd, #689cfd, #81adfe, #9fc0fe, #bdd4fe, #d7e5ff, #f5f8ff
- Shades (toward black): #0243bb, #023dac, #023697, #012f83, #012974, #012260, #011b4c, #011438, #000e28, #000714

## Harmonies

- Complementary: #cf8702
- Analogous: #02b0cf, #2102cf
- Triadic: #cf024a, #4acf02
- Split-complementary: #cf2102, #b0cf02
- Tetradic: #cf02b0, #cf8702, #02cf21

## Colors that go with #024acf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #024acf: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #024acf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #024acf's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #024acf in 6 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Zillow's brand system and Headspace's brand system put Blue beside #024acf, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #024acf: 9 real palettes, including Gopro's brand system and Blue Mono, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #024acf: 5 real palettes, including Warp's brand system and Venmo's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Venmo (https://brandsweets.com/colors/brands/venmo-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #024acf: 11 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.28:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1c6bfd (4.57:1); AA: background → #cccccc (4.54:1); AAA: text → #5d95fd (7.18:1); AAA: background → #fcfcfc (7.1:1)

## Brands using this color

- **Soundcloud** — accent #044dd2 (Δ 0.867) — https://brandsweets.com/colors/brands/soundcloud-com
- **MLB** — accent #0048c7 (Δ 1.382) — https://brandsweets.com/colors/brands/mlb-com
- **HP** — accent #024ad8 (Δ 1.412) — https://brandsweets.com/colors/brands/hp-com
- **Zillow** — secondary #0444d4 (Δ 1.433) — https://brandsweets.com/colors/brands/zillow-com
- **Intel** — primary #0046c8 (Δ 1.488) — https://brandsweets.com/colors/brands/intel-com
- **Warbyparker** — accent #1050d0 (Δ 1.579) — https://brandsweets.com/colors/brands/warbyparker-com
- **Oreo** — primary #0047d9 (Δ 1.647) — https://brandsweets.com/colors/brands/oreo-com
- **UEFA** — accent #1e4fd0 (Δ 1.887) — https://brandsweets.com/colors/brands/uefa-com
- **Purina Pro Plan** — accent #1c49c4 (Δ 1.974) — https://brandsweets.com/colors/brands/chewy-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/024acf-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#024acf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.