# #024a23

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#024a23`
- RGB: rgb(2, 74, 35)
- HSL: hsl(148, 95%, 15%)
- OKLCH: oklch(0.359 0.093 152.2)
- Relative luminance: 0.0503
- Nearest named color: Deep Pond (#014420, Δ 2.048) — https://brandsweets.com/colors/deep-pond
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/024a23

## Tints & shades

- Tints (toward white): #037237, #049f4c, #05c760, #06ef73, #29fa8a, #51fba0, #79fcb6, #a1fdcb, #cdfee4, #f5fffa
- Shades (toward black): #024621, #02411f, #023c1d, #01371a, #013218, #012813, #012311, #011e0e, #01190c, #01140a

## Harmonies

- Complementary: #4b0229
- Analogous: #044b02, #024b48
- Triadic: #24024b, #4b2402
- Split-complementary: #48024b, #4b0204
- Tetradic: #02044b, #4b0229, #4b4802

## Colors that go with #024a23

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #024a23 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Docker (https://brandsweets.com/colors/brands/docker-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 6 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside #024a23, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #024a23: 5 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #024a23: 5 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #024a23 in 7 real palettes, including Chime's brand system and CircleCI's brand system, as the supporting colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), CircleCI (https://brandsweets.com/colors/brands/circleci-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Neon (https://brandsweets.com/colors/brands/neon-tech). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #024a23 in 4 real palettes, including HubSpot's brand system and Neon's brand system, as the supporting colour. Seen in: HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Neon (https://brandsweets.com/colors/brands/neon-tech), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/orangered
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #024a23: 4 real palettes, including Bookshop and Darkroom, as the lead colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bakery (https://brandsweets.com/palettes/warm#bakery), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/saddlebrown
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #024a23: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.47:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.01:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #048b43 (4.78:1); AA: background → #ababab (4.56:1); AAA: text → #04ae54 (7.19:1); AAA: background → #d4d4d4 (7.06:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/024a23-a2beb2-d259d4-1f2d2c-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#024a23" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.