# #023e97

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#023e97`
- RGB: rgb(2, 62, 151)
- HSL: hsl(216, 97%, 30%)
- OKLCH: oklch(0.392 0.156 259.9)
- Relative luminance: 0.0569
- Nearest named color: Cascade Twilight (#234893, Δ 3.783) — https://brandsweets.com/colors/cascade-twilight
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/023e97

## Tints & shades

- Tints (toward white): #034cba, #035add, #0467fb, #277cfc, #4a91fc, #6da7fd, #90bcfd, #afcefe, #d2e4fe, #f5f9ff
- Shades (toward black): #023788, #02337e, #022d6f, #022964, #012355, #011d46, #01193c, #01122d, #010e23, #000814

## Harmonies

- Complementary: #975b02
- Analogous: #028897, #110297
- Triadic: #97023e, #3e9702
- Split-complementary: #971102, #889702
- Tetradic: #970288, #975b02, #029711

## Colors that go with #023e97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #023e97: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #023e97 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #023e97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #023e97, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #023e97: 14 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #023e97: 4 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 15 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #023e97, as that palette's text colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Air France (https://brandsweets.com/colors/brands/airfrance-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #023e97 in 5 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Intercom (https://brandsweets.com/colors/brands/intercom-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.82:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0e6dfb (4.6:1); AA: background → #b0b0b0 (4.53:1); AAA: text → #5497fc (7.21:1); AAA: background → #dbdbdb (7.09:1)

## Brands using this color

- **NASA** — primary #0b3d91 (Δ 1.039) — https://brandsweets.com/colors/brands/nasa-gov
- **Nokia** — primary #124191 (Δ 1.549) — https://brandsweets.com/colors/brands/nokia-com

## Curated palettes containing it

- **Fintech Trust** (cool, clean, modern) — #0b3d91, #4b6a9b, #00a878, #ffffff, #0b1f3a — Navy signals custody and stability; the green accent is money moving the right way. No red anywhere except errors. — tool: https://brandsweets.com/palettes/new/0b3d91-4b6a9b-00a878-ffffff-0b1f3a — collection: https://brandsweets.com/palettes/cool

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/023e97-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#023e97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.