# #023946

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#023946`
- RGB: rgb(2, 57, 70)
- HSL: hsl(191, 94%, 14%)
- OKLCH: oklch(0.319 0.057 219.1)
- Relative luminance: 0.0338
- Nearest named color: Nordic Noir (#003344, Δ 2.094) — https://brandsweets.com/colors/nordic-noir
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/023946

## Tints & shades

- Tints (toward white): #03596d, #057e99, #069fc1, #07c3ed, #25d2f8, #4ddaf9, #79e3fb, #a1ebfc, #cef5fd, #f5fdff
- Shades (toward black): #023540, #02313b, #022d36, #022931, #01252d, #012128, #011c23, #01181e, #011419, #011014

## Harmonies

- Complementary: #450e02
- Analogous: #024530, #021745
- Triadic: #450239, #394502
- Split-complementary: #450217, #453002
- Tetradic: #300245, #450e02, #174502

## Colors that go with #023946

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #023946: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #023946: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #023946's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Plaid (https://brandsweets.com/colors/brands/plaid-com), Astro (https://brandsweets.com/colors/brands/astro-build), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #023946's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Alpine (https://brandsweets.com/palettes/cool#alpine), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #023946 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #023946 in 7 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Jeep's brand system and Instacart's brand system put Blue beside #023946, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #023946: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.53:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #05829e (4.69:1); AA: background → #9c9c9c (4.56:1); AAA: text → #06a3c6 (7.06:1); AAA: background → #c2c2c2 (7.03:1)

## Brands using this color

- **Pampers** — secondary #063c50 (Δ 1.941) — https://brandsweets.com/colors/brands/pampers-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/023946-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#023946" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.