# #023064

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#023064`
- RGB: rgb(2, 48, 100)
- HSL: hsl(212, 96%, 20%)
- OKLCH: oklch(0.315 0.103 255.6)
- Relative luminance: 0.0305
- Nearest named color: Marine (#042e60, Δ 0.871) — https://brandsweets.com/colors/marine
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/023064

## Tints & shades

- Tints (toward white): #03438c, #0456b4, #0467d7, #0a7afa, #3290fb, #5aa5fc, #82bbfc, #a5cefd, #cde4fe, #f5faff
- Shades (toward black): #022b5a, #022955, #02244b, #012146, #011d3c, #011832, #01152d, #011123, #010e1e, #000a14

## Harmonies

- Complementary: #643602
- Analogous: #026164, #050264
- Triadic: #640230, #306402
- Split-complementary: #640502, #616402
- Tetradic: #640261, #643602, #026405

## Colors that go with #023064

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #023064: softer than #000 and cool enough to feel like part of the same palette. Seen in: CeraVe (https://brandsweets.com/colors/brands/cerave-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #023064 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: analogous] — Teal is #023064's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 11 real palettes, including Alaska Airlines's brand system and Monzo's brand system put Blue beside #023064, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #023064: 7 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #023064: 5 real palettes, including Blue Mono and Purina Pro Plan's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #023064: 4 real palettes, including Blue Mono and Blizzard's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Retool (https://brandsweets.com/colors/brands/retool-com), Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #023064: 5 real palettes, including Vimeo's brand system and Lamborghini's brand system, as the lead colour. Seen in: Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.05:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.61:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0570eb (4.52:1); AA: background → #999999 (4.58:1); AAA: text → #4198fb (7.11:1); AAA: background → #bfbfbf (7.1:1)

## Brands using this color

- **Panasonic** — secondary #0f315f (Δ 1.277) — https://brandsweets.com/colors/brands/panasonic-com
- **Hyundai** — primary #002c5f (Δ 1.491) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Hyundai** — accent #002c5e (Δ 1.596) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Nintendo** — primary #042c6c (Δ 1.877) — https://brandsweets.com/colors/brands/nintendo-com
- **Confluent** — primary #143464 (Δ 1.92) — https://brandsweets.com/colors/brands/confluent-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/023064-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#023064" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.