# #02070d

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#02070d`
- RGB: rgb(2, 7, 13)
- HSL: hsl(213, 73%, 3%)
- OKLCH: oklch(0.124 0.019 242.9)
- Relative luminance: 0.0019
- Nearest named color: Eight Ball (#03050a, Δ 1.175) — https://brandsweets.com/colors/eight-ball
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/02070d

## Tints & shades

- Tints (toward white): #091f39, #0f3461, #164c8d, #1c61b5, #2779dd, #4f92e3, #7badea, #a2c6f1, #cee1f7, #f6fafe
- Shades (toward black): #02070d, #02070d, #02070d, #02070d, #030912, #030912, #030912, #030912, #030912, #030912

## Harmonies

- Complementary: #0d0802
- Analogous: #020d0d, #03020d
- Triadic: #0d0207, #070d02
- Split-complementary: #0d0302, #0d0d02
- Tetradic: #0d020d, #0d0802, #020d03

## Colors that go with #02070d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #02070d without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #02070d in 14 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Glossier's brand system and Uber's brand system put Blue beside #02070d, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Uber (https://brandsweets.com/colors/brands/uber-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #02070d in 9 real palettes, including Circuit and Render's brand system, as the lead colour. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Render (https://brandsweets.com/colors/brands/render-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and State Farm's brand system put Brown beside #02070d, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #02070d, as the text colour against it. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #02070d: 14 real palettes, including Oreo's brand system and Behance's brand system, as the lead colour. Seen in: Oreo (https://brandsweets.com/colors/brands/oreo-com), Behance (https://brandsweets.com/colors/brands/behance-net), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #02070d: 4 real palettes, including Chipotle's brand system and Atelier, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Atelier (https://brandsweets.com/palettes/elegant#atelier), Bramble (https://brandsweets.com/palettes/muted#bramble), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 20.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.04:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2274d8 (4.56:1); AA: background → #787878 (4.58:1); AAA: text → #5c9ae6 (7.22:1); AAA: background → #999999 (7.1:1)

## Brands using this color

- **M&M's** — primary #040607 (Δ 1.461) — https://brandsweets.com/colors/brands/mms-com
- **M&M's** — text #040607 (Δ 1.461) — https://brandsweets.com/colors/brands/mms-com
- **Rare Beauty** — primary #000914 (Δ 1.659) — https://brandsweets.com/colors/brands/rarebeauty-com
- **Rare Beauty** — text #000914 (Δ 1.659) — https://brandsweets.com/colors/brands/rarebeauty-com

## Curated palettes containing it

- **Laser** (neon, vivid, dark, technical) — #39ff14, #bf00ff, #00e5ff, #07070d, #eefaf0 — Laser green, violet and cyan — the synthwave/gaming set; keep the type near-white and let one neon own each screen. — tool: https://brandsweets.com/palettes/new/39ff14-bf00ff-00e5ff-07070d-eefaf0 — collection: https://brandsweets.com/palettes/neon

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/02070d-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#02070d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.