# #020708

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#020708`
- RGB: rgb(2, 7, 8)
- HSL: hsl(190, 60%, 2%)
- OKLCH: oklch(0.121 0.013 207.3)
- Relative luminance: 0.0018
- Nearest named color: Black Metal (#060606, Δ 1.33) — https://brandsweets.com/colors/black-metal
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/020708

## Tints & shades

- Tints (toward white): #0c2b31, #154b56, #206f7e, #298fa3, #33b3cc, #5cc2d6, #81d0df, #a9dfea, #ceedf3, #f7fcfd
- Shades (toward black): #020708, #020708, #030b0c, #030b0c, #030b0c, #030b0c, #030b0c, #040e10, #040e10, #040e10

## Harmonies

- Complementary: #080302
- Analogous: #020806, #020408
- Triadic: #080207, #070802
- Split-complementary: #080204, #080602
- Tetradic: #060208, #080302, #040802

## Colors that go with #020708

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #020708 without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #020708 in 14 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Glossier's brand system and Uber's brand system put Blue beside #020708, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Uber (https://brandsweets.com/colors/brands/uber-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #020708 in 9 real palettes, including Circuit and Render's brand system, as the lead colour. Seen in: Circuit (https://brandsweets.com/palettes/technical#circuit), Render (https://brandsweets.com/colors/brands/render-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Neobank (https://brandsweets.com/palettes/vivid#neobank). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and State Farm's brand system put Brown beside #020708, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Midnight Luxe and Sweetgreen's brand system put Champagne beside #020708, as the text colour against it. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #020708: 14 real palettes, including Oreo's brand system and Behance's brand system, as the lead colour. Seen in: Oreo (https://brandsweets.com/colors/brands/oreo-com), Behance (https://brandsweets.com/colors/brands/behance-net), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #020708: 4 real palettes, including Chipotle's brand system and Atelier, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Atelier (https://brandsweets.com/palettes/elegant#atelier), Bramble (https://brandsweets.com/palettes/muted#bramble), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 20.26:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.04:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #258193 (4.64:1); AA: background → #787878 (4.59:1); AAA: text → #2fa4bc (7.16:1); AAA: background → #999999 (7.11:1)

## Brands using this color

- **M&M's** — primary #040607 (Δ 0.794) — https://brandsweets.com/colors/brands/mms-com
- **M&M's** — text #040607 (Δ 0.794) — https://brandsweets.com/colors/brands/mms-com
- **Riot Games** — primary #050505 (Δ 1.449) — https://brandsweets.com/colors/brands/riotgames-com
- **Webflow** — text #080808 (Δ 1.897) — https://brandsweets.com/colors/brands/webflow-com
- **Brex** — primary #040404 (Δ 1.936) — https://brandsweets.com/colors/brands/brex-com
- **Glossier** — primary #040404 (Δ 1.936) — https://brandsweets.com/colors/brands/glossier-com
- **Uber** — primary #040404 (Δ 1.936) — https://brandsweets.com/colors/brands/uber-com
- **Zed** — primary #040404 (Δ 1.936) — https://brandsweets.com/colors/brands/zed-dev

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/020708-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#020708" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.