# #01b74a

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#01b74a`
- RGB: rgb(1, 183, 74)
- HSL: hsl(144, 99%, 36%)
- OKLCH: oklch(0.68 0.196 148.1)
- Relative luminance: 0.3437
- Nearest named color: Intoxicate (#11bb55, Δ 1.502) — https://brandsweets.com/colors/intoxicate
- Moods: vivid
- Page: https://brandsweets.com/colors/01b74a

## Tints & shades

- Tints (toward white): #01d556, #01f462, #1bfe76, #39fe88, #58fe9a, #76fead, #94febf, #b8ffd4, #d6ffe7, #f5fff9
- Shades (toward black): #01a743, #01983d, #018435, #01752f, #016529, #005623, #00471d, #003314, #00240e, #001408

## Harmonies

- Complementary: #b7016e
- Analogous: #13b701, #01b7a5
- Triadic: #4a01b7, #b74a01
- Split-complementary: #a501b7, #b70113
- Tetradic: #0113b7, #b7016e, #b7a501

## Colors that go with #01b74a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #01b74a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Docker (https://brandsweets.com/colors/brands/docker-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #01b74a in 5 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #01b74a in 8 real palettes, including Obsidian's brand system and Chime's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Chime (https://brandsweets.com/colors/brands/chime-com), Meadow (https://brandsweets.com/palettes/light#meadow), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Fuchsia** #ff00ff [harmony: complementary] — Fuchsia sits directly opposite #01b74a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/fuchsia
- **Hot Pink** #ff69b4 [harmony, pool: split] — Hot Pink is a split-complement of #01b74a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #01b74a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 3 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #01b74a, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #01b74a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #018937 (4.53:1); AA: background → #363636 (4.53:1); AAA: text → #016529 (7.25:1); AAA: background → #121212 (7.02:1)
- On black (#000000): 7.87:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Spotify** — primary #1db954 (Δ 1.303) — https://brandsweets.com/colors/brands/spotify

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/01b74a-a2beb0-ca59d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#01b74a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.