# #01ad73

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#01ad73`
- RGB: rgb(1, 173, 115)
- HSL: hsl(160, 99%, 34%)
- OKLCH: oklch(0.66 0.148 160.5)
- Relative luminance: 0.3113
- Nearest named color: Jade (#00a86b, Δ 1.592) — https://brandsweets.com/colors/jade
- Moods: vivid
- Page: https://brandsweets.com/colors/01ad73

## Tints & shades

- Tints (toward white): #01cb88, #01ef9f, #10feaf, #34febb, #52fec5, #71fecf, #94fedb, #b3ffe5, #d6fff1, #f5fffc
- Shades (toward black): #019d69, #018e5f, #017f55, #01704b, #006040, #005136, #00422c, #003322, #002418, #00140e

## Harmonies

- Complementary: #ad013a
- Analogous: #01ad1d, #0190ad
- Triadic: #7301ad, #ad7301
- Split-complementary: #ad0190, #ad1d01
- Tetradic: #1d01ad, #ad013a, #90ad01

## Colors that go with #01ad73

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #01ad73: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Spotify's brand system put Blue beside #01ad73, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Fintech Trust and Telehealth put Midnight Blue beside #01ad73, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #01ad73 in 6 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #01ad73 in 11 real palettes, including Chime's brand system and Undergrowth, as the lead colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #01ad73 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink
- **Crimson** #dc143c [pool] — Crimson is paired with #01ad73 in 3 real palettes, including DuckDuckGo's brand system and Diner, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #01ad73: 3 real palettes, including Unity's brand system and Spline's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #018458 (4.73:1); AA: background → #303030 (4.54:1); AAA: text → #016544 (7.13:1); AAA: background → #050505 (7.01:1)
- On black (#000000): 7.23:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Fintech Trust** (cool, clean, modern) — #0b3d91, #4b6a9b, #00a878, #ffffff, #0b1f3a — Navy signals custody and stability; the green accent is money moving the right way. No red anywhere except errors. — tool: https://brandsweets.com/palettes/new/0b3d91-4b6a9b-00a878-ffffff-0b1f3a — collection: https://brandsweets.com/palettes/cool

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/01ad73-a2beb8-d459be-1f2c2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#01ad73" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.