# #01a794

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#01a794`
- RGB: rgb(1, 167, 148)
- HSL: hsl(173, 99%, 33%)
- OKLCH: oklch(0.653 0.118 180.9)
- Relative luminance: 0.2978
- Nearest named color: Hobgoblin (#01ad8f, Δ 2.163) — https://brandsweets.com/colors/hobgoblin
- Moods: vivid
- Page: https://brandsweets.com/colors/01a794

## Tints & shades

- Tints (toward white): #01cbb3, #01e9ce, #10fee2, #2ffee6, #52feea, #71feee, #94fef2, #b3fff6, #d6fffa, #f5fffe
- Shades (toward black): #019887, #018979, #017a6c, #016b5e, #006055, #005148, #00423a, #00332d, #00241f, #001412

## Harmonies

- Complementary: #a70114
- Analogous: #01a741, #0168a7
- Triadic: #9401a7, #a79401
- Split-complementary: #a70168, #a74101
- Tetradic: #4101a7, #a70114, #68a701

## Colors that go with #01a794

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #01a794: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), N26 (https://brandsweets.com/colors/brands/n26-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Canva's brand system put Blue beside #01a794, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #01a794: 4 real palettes, including Canva's brand system and Arctic, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Arctic (https://brandsweets.com/palettes/clean#arctic), Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #01a794 in 5 real palettes, including Diner and DuckDuckGo's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #01a794: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Tide Pool and Fintech Trust put Midnight Blue beside #01a794, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #01a794 in 6 real palettes, including Khan Academy's brand system and Confluent's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Confluent (https://brandsweets.com/colors/brands/confluent-io), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #01a794 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #018475 (4.61:1); AA: background → #2b2b2b (4.69:1); AAA: text → #006055 (7.49:1)
- On black (#000000): 6.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #01ad99 (7.44:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/01a794-a2bebe-d459a3-1f292d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#01a794" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.