# #01a0d0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#01a0d0`
- RGB: rgb(1, 160, 208)
- HSL: hsl(194, 99%, 41%)
- OKLCH: oklch(0.659 0.129 228.4)
- Relative luminance: 0.297
- Nearest named color: Blue Burst (#309cd0, Δ 1.545) — https://brandsweets.com/colors/blue-burst
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/01a0d0

## Tints & shades

- Tints (toward white): #01b7ef, #0bc5fe, #2accfe, #48d4fe, #67dbfe, #80e1fe, #9fe8ff, #bdefff, #d6f5ff, #f5fdff
- Shades (toward black): #0190bc, #0184ad, #017598, #016584, #015a75, #004a60, #003a4c, #002b38, #001f29, #001014

## Harmonies

- Complementary: #d03101
- Analogous: #01d099, #0138d0
- Triadic: #d001a0, #a0d001
- Split-complementary: #d00138, #d09901
- Tetradic: #9901d0, #d03101, #38d001

## Colors that go with #01a0d0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #01a0d0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: split] — Tomato is a split-complement of #01a0d0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Substack (https://brandsweets.com/colors/brands/substack-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/tomato
- **Amber** #ffbf00 [pool] — Amber is paired with #01a0d0 in 7 real palettes, including Salesforce's brand system and Beach Hut, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Unity's brand system and Readymag's brand system put Blue beside #01a0d0, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #01a0d0 in 4 real palettes, including Diner and Riot Games's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #01a0d0: 12 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #01a0d0 in 4 real palettes, including Ledger Dark and Open House, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Open House (https://brandsweets.com/palettes/clean#open-house), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/goldenrod
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #01a0d0 in 4 real palettes, including Calm's brand system and Salesforce's brand system, as the supporting colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Netlify (https://brandsweets.com/colors/brands/netlify-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/lightskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #017da2 (4.71:1); AA: background → #2b2b2b (4.68:1); AAA: text → #015e7a (7.28:1)
- On black (#000000): 6.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #01a4d5 (7.27:1)

## Brands using this color

- **SoFi** — secondary #00a2c7 (Δ 1.636) — https://brandsweets.com/colors/brands/sofi-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/01a0d0-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#01a0d0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.