# #017a49

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#017a49`
- RGB: rgb(1, 122, 73)
- HSL: hsl(156, 98%, 24%)
- OKLCH: oklch(0.51 0.121 157.1)
- Relative luminance: 0.1441
- Nearest named color: Gale of the Wind (#007844, Δ 0.808) — https://brandsweets.com/colors/gale-of-the-wind
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/017a49

## Tints & shades

- Tints (toward white): #029d5f, #02c577, #02e88c, #17fda1, #3afdaf, #5dfdbd, #86fece, #a9fedc, #d2ffed, #f5fffb
- Shades (toward black): #016f43, #01653d, #015b37, #015131, #01472b, #013d25, #01321e, #002818, #001e12, #00140c

## Harmonies

- Complementary: #790131
- Analogous: #01790d, #016d79
- Triadic: #490179, #794901
- Split-complementary: #79016d, #790d01
- Tetradic: #0d0179, #790131, #6d7901

## Colors that go with #017a49

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #017a49: softer than #000 and cool enough to feel like part of the same palette. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #017a49: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #017a49 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Warp's brand system put Blue beside #017a49, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #017a49: 4 real palettes, including Clay & Linen and Wellness, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #017a49: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #017a49 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Xbox (https://brandsweets.com/colors/brands/xbox-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #017a49: 5 real palettes, including Pine & Birch and Olive Grove, as the supporting colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #01653d (7.17:1)
- On black (#000000): 3.88:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #018852 (4.64:1); AA: background → #ebebeb (4.54:1); AAA: text → #02ac68 (7.1:1)

## Brands using this color

- **Cohere** — primary #00754e (Δ 1.954) — https://brandsweets.com/colors/brands/cohere-com
- **Cohere** — accent #00754e (Δ 1.954) — https://brandsweets.com/colors/brands/cohere-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/017a49-a2beb6-d459c6-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#017a49" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.