# #016ef4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#016ef4`
- RGB: rgb(1, 110, 244)
- HSL: hsl(213, 99%, 48%)
- OKLCH: oklch(0.57 0.218 258.8)
- Relative luminance: 0.1769
- Nearest named color: Blue Ribbon (#0066ff, Δ 2.507) — https://brandsweets.com/colors/blue-ribbon
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/016ef4

## Tints & shades

- Tints (toward white): #107bfe, #2a89fe, #4397fe, #5da5fe, #76b3fe, #8fc1fe, #a9cfff, #c2ddff, #dbebff, #f5f9ff
- Shades (toward black): #0165df, #015ac6, #0150b2, #014598, #013c84, #013370, #002756, #001e42, #001229, #000914

## Harmonies

- Complementary: #f48701
- Analogous: #01e7f4, #0d01f4
- Triadic: #f4016e, #6ef401
- Split-complementary: #f40d01, #e7f401
- Tetradic: #f401e7, #f48701, #01f40d

## Colors that go with #016ef4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #016ef4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #016ef4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Chase (https://brandsweets.com/colors/brands/chase-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #016ef4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #016ef4 in 10 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including EA's brand system and BBC's brand system put Blue beside #016ef4, as the supporting colour. Seen in: EA (https://brandsweets.com/colors/brands/ea-com), BBC (https://brandsweets.com/colors/brands/bbc-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #016ef4: 13 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #016ef4: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #016ef4: 8 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.63:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0153b7 (7.19:1)
- On black (#000000): 4.54:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4397fe (7.1:1)

## Brands using this color

- **Ubisoft** — accent #006ef5 (Δ 0.151) — https://brandsweets.com/colors/brands/ubisoft-com
- **GEICO** — secondary #026df1 (Δ 0.507) — https://brandsweets.com/colors/brands/geico-com
- **EA** — accent #0070f3 (Δ 0.513) — https://brandsweets.com/colors/brands/ea-com
- **Vercel** — accent #0070f3 (Δ 0.513) — https://brandsweets.com/colors/brands/vercel
- **Webflow** — primary #146cf4 (Δ 0.555) — https://brandsweets.com/colors/brands/webflow-com
- **BBC** — secondary #0071f1 (Δ 0.876) — https://brandsweets.com/colors/brands/bbc-com
- **MongoDB** — secondary #006cfa (Δ 1.033) — https://brandsweets.com/colors/brands/mongodb-com
- **Elastic** — accent #0d6efd (Δ 1.401) — https://brandsweets.com/colors/brands/elastic-co
- **Sephora** — secondary #136bea (Δ 1.633) — https://brandsweets.com/colors/brands/sephora-com
- **Square** — primary #006aff (Δ 1.917) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 1.917) — https://brandsweets.com/colors/brands/squareup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/016ef4-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#016ef4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.