# #016cdf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#016cdf`
- RGB: rgb(1, 108, 223)
- HSL: hsl(211, 99%, 44%)
- OKLCH: oklch(0.549 0.194 256.9)
- Relative luminance: 0.1606
- Nearest named color: Bluetiful (#3c69e7, Δ 3.213) — https://brandsweets.com/colors/bluetiful
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/016cdf

## Tints & shades

- Tints (toward white): #0179f9, #1b88fe, #3496fe, #52a5fe, #6cb3fe, #85c0fe, #a4d0ff, #bdddff, #dbedff, #f5faff
- Shades (toward black): #0163cb, #0159b7, #014fa2, #01458e, #013b7a, #013165, #002751, #001e3d, #001429, #000a14

## Harmonies

- Complementary: #df7401
- Analogous: #01dcdf, #0501df
- Triadic: #df016c, #6cdf01
- Split-complementary: #df0501, #dcdf01
- Tetradic: #df01dc, #df7401, #01df05

## Colors that go with #016cdf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #016cdf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #016cdf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Chase (https://brandsweets.com/colors/brands/chase-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #016cdf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #016cdf in 10 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including BBC's brand system and EA's brand system put Blue beside #016cdf, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #016cdf: 14 real palettes, including Carrefour's brand system and Nokia's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #016cdf: 6 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #016cdf: 7 real palettes, including Elastic's brand system and Astro's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0156b2 (7.06:1)
- On black (#000000): 4.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0171e9 (4.54:1); AA: background → #f5f5f5 (4.57:1); AAA: text → #3998fe (7.1:1)

## Brands using this color

- **ASUS** — accent #006ce1 (Δ 0.306) — https://brandsweets.com/colors/brands/asus-com
- **GitHub** — accent #0969da (Δ 1.023) — https://brandsweets.com/colors/brands/github
- **Loom** — primary #1868db (Δ 1.149) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.149) — https://brandsweets.com/colors/brands/loom-com
- **Foot Locker** — accent #036ad8 (Δ 1.158) — https://brandsweets.com/colors/brands/footlocker-com
- **Walmart** — secondary #0071dc (Δ 1.406) — https://brandsweets.com/colors/brands/walmart-com
- **Carrefour** — secondary #0970e6 (Δ 1.489) — https://brandsweets.com/colors/brands/carrefour-com
- **Khan Academy** — accent #0069d6 (Δ 1.552) — https://brandsweets.com/colors/brands/khanacademy-org
- **NBA** — secondary #0268d6 (Δ 1.673) — https://brandsweets.com/colors/brands/nba-com
- **Sephora** — secondary #136bea (Δ 1.789) — https://brandsweets.com/colors/brands/sephora-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/016cdf-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#016cdf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.