# #0168ef

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0168ef`
- RGB: rgb(1, 104, 239)
- HSL: hsl(214, 99%, 47%)
- OKLCH: oklch(0.554 0.219 259.4)
- Relative luminance: 0.1614
- Nearest named color: Blue Ribbon (#0066ff, Δ 2.46) — https://brandsweets.com/colors/blue-ribbon
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0168ef

## Tints & shades

- Tints (toward white): #0b74fe, #2583fe, #3e91fe, #58a0fe, #76b1fe, #8fbffe, #a9ceff, #c2dcff, #dbebff, #f5f9ff
- Shades (toward black): #015fda, #0154c1, #014bad, #014298, #013a84, #012e6b, #002656, #001d42, #001229, #000914

## Harmonies

- Complementary: #ef8801
- Analogous: #01dfef, #1101ef
- Triadic: #ef0168, #68ef01
- Split-complementary: #ef1101, #dfef01
- Tetradic: #ef01df, #ef8801, #01ef11

## Colors that go with #0168ef

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0168ef: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0168ef — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0168ef in 10 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Headspace's brand system and MongoDB's brand system put Blue beside #0168ef, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), EA (https://brandsweets.com/colors/brands/ea-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0168ef: 13 real palettes, including Nokia's brand system and Carrefour's brand system, as the lead colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0168ef: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0168ef: 8 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0168ef: 8 real palettes, including OnePlus's brand system and ASUS's brand system, as the supporting colour. Seen in: OnePlus (https://brandsweets.com/colors/brands/oneplus-com), ASUS (https://brandsweets.com/colors/brands/asus-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), PostHog (https://brandsweets.com/colors/brands/posthog-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0152bc (7.16:1)
- On black (#000000): 4.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #016cf9 (4.51:1); AA: background → #f5f5f5 (4.56:1); AAA: text → #4897fe (7.13:1)

## Brands using this color

- **Nokia** — secondary #0065ed (Δ 0.786) — https://brandsweets.com/colors/brands/nokia-com
- **Wayfair** — secondary #1364f1 (Δ 0.983) — https://brandsweets.com/colors/brands/wayfair-com
- **Sephora** — secondary #136bea (Δ 1.198) — https://brandsweets.com/colors/brands/sephora-com
- **GEICO** — secondary #026df1 (Δ 1.252) — https://brandsweets.com/colors/brands/geico-com
- **Webflow** — primary #146cf4 (Δ 1.413) — https://brandsweets.com/colors/brands/webflow-com
- **Headspace** — secondary #0061ef (Δ 1.66) — https://brandsweets.com/colors/brands/headspace-com
- **Ubisoft** — accent #006ef5 (Δ 1.695) — https://brandsweets.com/colors/brands/ubisoft-com
- **Chase** — secondary #0060f0 (Δ 1.893) — https://brandsweets.com/colors/brands/chase-com
- **MongoDB** — secondary #006cfa (Δ 1.911) — https://brandsweets.com/colors/brands/mongodb-com

## Curated palettes containing it

- **Console Light** (technical, clean, light) — #2563eb, #52525b, #16a34a, #fafafa, #18181b — A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else. — tool: https://brandsweets.com/palettes/new/2563eb-52525b-16a34a-fafafa-18181b — collection: https://brandsweets.com/palettes/technical
- **Slate Workspace** (minimal, cool, clean, modern) — #0f172a, #64748b, #2563eb, #f8fafc — Slate on slate with a single blue — the productivity-app look where the interface disappears behind the work. — tool: https://brandsweets.com/palettes/new/0f172a-64748b-2563eb-f8fafc — collection: https://brandsweets.com/palettes/minimal
- **Telehealth** (modern, cool, friendly) — #2563eb, #93c5fd, #16a34a, #ffffff, #14213d — Friendly blue with a soft tint and a green all-clear — approachable care with a tech backbone. — tool: https://brandsweets.com/palettes/new/2563eb-93c5fd-16a34a-ffffff-14213d — collection: https://brandsweets.com/palettes/modern

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0168ef-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0168ef" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.