# #0165df

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0165df`
- RGB: rgb(1, 101, 223)
- HSL: hsl(213, 99%, 44%)
- OKLCH: oklch(0.535 0.202 258.6)
- Relative luminance: 0.1464
- Nearest named color: Bluetiful (#3c69e7, Δ 3.697) — https://brandsweets.com/colors/bluetiful
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0165df

## Tints & shades

- Tints (toward white): #0171f9, #1b81fe, #348ffe, #52a0fe, #6caefe, #85bcfe, #a4cdff, #bddbff, #dbebff, #f5f9ff
- Shades (toward black): #015ccb, #0153b7, #014aa2, #01408e, #01377a, #012e65, #002551, #001c3d, #001229, #000914

## Harmonies

- Complementary: #df7b01
- Analogous: #01d4df, #0c01df
- Triadic: #df0165, #65df01
- Split-complementary: #df0c01, #d4df01
- Tetradic: #df01d4, #df7b01, #01df0c

## Colors that go with #0165df

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0165df: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0165df — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Chase (https://brandsweets.com/colors/brands/chase-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #0165df on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #0165df in 10 real palettes, including NBA's brand system and Walmart's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Headspace's brand system and BBC's brand system put Blue beside #0165df, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0165df: 14 real palettes, including Nokia's brand system and Unilever's brand system, as the lead colour. Seen in: Nokia (https://brandsweets.com/colors/brands/nokia-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0165df: 8 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0165df: 7 real palettes, including Elastic's brand system and Venmo's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.35:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0153b7 (7.19:1)
- On black (#000000): 3.93:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #016ef4 (4.54:1); AA: background → #ededed (4.57:1); AAA: text → #4397fe (7.1:1)

## Brands using this color

- **Loom** — primary #1868db (Δ 1.26) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.26) — https://brandsweets.com/colors/brands/loom-com
- **GitHub** — accent #0969da (Δ 1.338) — https://brandsweets.com/colors/brands/github
- **NBA** — secondary #0268d6 (Δ 1.617) — https://brandsweets.com/colors/brands/nba-com
- **1password** — accent #145fe4 (Δ 1.628) — https://brandsweets.com/colors/brands/1password-com
- **HashiCorp** — primary #2264d6 (Δ 1.688) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.688) — https://brandsweets.com/colors/brands/hashicorp-com
- **Foot Locker** — accent #036ad8 (Δ 1.714) — https://brandsweets.com/colors/brands/footlocker-com
- **Khan Academy** — accent #0069d6 (Δ 1.76) — https://brandsweets.com/colors/brands/khanacademy-org
- **ASUS** — accent #006ce1 (Δ 1.772) — https://brandsweets.com/colors/brands/asus-com
- **Box** — primary #0061d5 (Δ 1.822) — https://brandsweets.com/colors/brands/box-com
- **Box** — secondary #0061d5 (Δ 1.822) — https://brandsweets.com/colors/brands/box-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0165df-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0165df" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.