# #0149da

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0149da`
- RGB: rgb(1, 73, 218)
- HSL: hsl(220, 99%, 43%)
- OKLCH: oklch(0.477 0.229 262.5)
- Relative luminance: 0.0983
- Nearest named color: C64 Blue (#003aff, Δ 5.949) — https://brandsweets.com/colors/c64-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0149da

## Tints & shades

- Tints (toward white): #0154f9, #1663fe, #3477fe, #4d88fe, #6c9dfe, #85aefe, #a4c2ff, #bdd3ff, #dbe7ff, #f5f8ff
- Shades (toward black): #0143c6, #013cb2, #01359d, #012e89, #01297a, #012265, #001b51, #00153d, #000e29, #000714

## Harmonies

- Complementary: #da9201
- Analogous: #01b6da, #2501da
- Triadic: #da0149, #49da01
- Split-complementary: #da2501, #b6da01
- Tetradic: #da01b6, #da9201, #01da25

## Colors that go with #0149da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0149da: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0149da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0149da in 6 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0149da: 9 real palettes, including Qualcomm's brand system and Gopro's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0149da: 5 real palettes, including Warp's brand system and Elastic's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Elastic (https://brandsweets.com/colors/brands/elastic-co), Kraken (https://brandsweets.com/colors/brands/kraken-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0149da: 11 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #0149da: 5 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/firebrick
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #0149da in 6 real palettes, including Indigo SaaS and Console Light, as the accent. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.08:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.97:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #206afe (4.55:1); AA: background → #cfcfcf (4.54:1); AAA: text → #5d92fe (7.01:1); AAA: background → #ffffff (7.08:1)

## Brands using this color

- **HP** — accent #024ad8 (Δ 0.366) — https://brandsweets.com/colors/brands/hp-com
- **Oreo** — primary #0047d9 (Δ 0.474) — https://brandsweets.com/colors/brands/oreo-com
- **Dairy Queen** — accent #0b4cdb (Δ 0.819) — https://brandsweets.com/colors/brands/dairyqueen-com
- **Zillow** — primary #0443dc (Δ 1.204) — https://brandsweets.com/colors/brands/zillow-com
- **Zillow** — secondary #0444d4 (Δ 1.455) — https://brandsweets.com/colors/brands/zillow-com
- **Soundcloud** — accent #044dd2 (Δ 1.481) — https://brandsweets.com/colors/brands/soundcloud-com

## Curated palettes containing it

- **Campus** (friendly, cool, clean) — #1d4ed8, #64748b, #f59e0b, #ffffff, #1e293b — Institutional blue with a highlighter-amber accent — trustworthy for parents, lively enough for students. — tool: https://brandsweets.com/palettes/new/1d4ed8-64748b-f59e0b-ffffff-1e293b — collection: https://brandsweets.com/palettes/friendly
- **Peacock** (jewel-tones, vivid, cool, bold) — #0d9488, #1d4ed8, #a21caf, #ffffff, #0c1a2b — Teal, cobalt and magenta at full chroma on white — jewel tones in daylight; the trick is a near-black text with a blue cast. — tool: https://brandsweets.com/palettes/new/0d9488-1d4ed8-a21caf-ffffff-0c1a2b — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0149da-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0149da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.