# #01472b

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#01472b`
- RGB: rgb(1, 71, 43)
- HSL: hsl(156, 97%, 14%)
- OKLCH: oklch(0.351 0.08 159)
- Relative luminance: 0.0469
- Nearest named color: Lost in the Woods (#014426, Δ 1.122) — https://brandsweets.com/colors/lost-in-the-woods
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/01472b

## Tints & shades

- Tints (toward white): #026f43, #029c5e, #03c477, #04f192, #22fca5, #4afcb5, #77fdc8, #a0fed8, #cdfeea, #f5fffb
- Shades (toward black): #014128, #013c25, #013721, #01321e, #012d1b, #012818, #012315, #001e12, #00190f, #00140c

## Harmonies

- Complementary: #46011d
- Analogous: #014608, #013f46
- Triadic: #2b0146, #462b01
- Split-complementary: #46013f, #460801
- Tetradic: #080146, #46011d, #3f4601

## Colors that go with #01472b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #01472b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: analogous] — Teal is #01472b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 8 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside #01472b, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #01472b, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #01472b: 5 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #01472b in 5 real palettes, including Undergrowth and Olive Grove, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #01472b: 4 real palettes, including Vimeo's brand system and Lamborghini's brand system, as the lead colour. Seen in: Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Astro (https://brandsweets.com/colors/brands/astro-build), Cursor (https://brandsweets.com/colors/brands/cursor-com). — https://brandsweets.com/colors/deepskyblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #01472b: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.84:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.94:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #028852 (4.65:1); AA: background → #a8a8a8 (4.56:1); AAA: text → #03ab68 (7.03:1); AAA: background → #d1d1d1 (7.1:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/01472b-a2beb6-d459c6-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#01472b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.