# #014717

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#014717`
- RGB: rgb(1, 71, 23)
- HSL: hsl(139, 97%, 14%)
- OKLCH: oklch(0.347 0.101 147.6)
- Relative luminance: 0.0457
- Nearest named color: British Racing Green (#05480d, Δ 1.077) — https://brandsweets.com/colors/british-racing-green
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/014717

## Tints & shades

- Tints (toward white): #026f24, #029c33, #03c440, #04f14f, #22fc67, #4afc83, #77fda2, #a0febd, #cdfedc, #f5fff8
- Shades (toward black): #014115, #013c14, #013712, #013210, #012d0f, #01280d, #01230c, #001e0a, #001908, #001407

## Harmonies

- Complementary: #460130
- Analogous: #0e4601, #01463a
- Triadic: #170146, #461701
- Split-complementary: #3a0146, #46010e
- Tetradic: #010e46, #460130, #463a01

## Colors that go with #014717

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #014717 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Docker (https://brandsweets.com/colors/brands/docker-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 6 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside #014717, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #014717: 4 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #014717 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #014717 in 7 real palettes, including Chime's brand system and CircleCI's brand system, as the supporting colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), CircleCI (https://brandsweets.com/colors/brands/circleci-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #014717: 9 real palettes, including Pine & Birch and Garden Wedding, as the supporting colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Stone (https://brandsweets.com/palettes/neutral#stone), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/sage-green
- **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #014717 in 5 real palettes, including Raycast's brand system and Boeing's brand system, as the accent. Seen in: Raycast (https://brandsweets.com/colors/brands/raycast), Boeing (https://brandsweets.com/colors/brands/boeing-com), Still Water (https://brandsweets.com/palettes/cool#still-water), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/skyblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #014717: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.97:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #02882c (4.56:1); AA: background → #a6a6a6 (4.5:1); AAA: text → #03b03a (7.28:1); AAA: background → #cfcfcf (7.04:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/014717-a2beae-c059d4-1f2d2a-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#014717" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.