# #013d2c

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#013d2c`
- RGB: rgb(1, 61, 44)
- HSL: hsl(163, 97%, 12%)
- OKLCH: oklch(0.32 0.065 167.4)
- Relative luminance: 0.0353
- Nearest named color: Lost in the Woods (#014426, Δ 2.959) — https://brandsweets.com/colors/lost-in-the-woods
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/013d2c

## Tints & shades

- Tints (toward white): #02694c, #029269, #03bf8a, #04e7a7, #1dfcbc, #4afcca, #72fdd6, #a0fee3, #c8feef, #f5fffc
- Shades (toward black): #013728, #013224, #013224, #012d21, #01281d, #012319, #001e16, #001e16, #001912, #00140e

## Harmonies

- Complementary: #3c0112
- Analogous: #013c0e, #012f3c
- Triadic: #2b013c, #3c2b01
- Split-complementary: #3c012f, #3c0e01
- Tetradic: #0e013c, #3c0112, #2f3c01

## Colors that go with #013d2c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #013d2c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #013d2c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Harvest (https://brandsweets.com/palettes/warm#harvest), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #013d2c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #013d2c in 6 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside #013d2c, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #013d2c, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #013d2c in 4 real palettes, including Chalkboard and Polaroid, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #013d2c: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.32:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.71:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #028862 (4.7:1); AA: background → #9e9e9e (4.6:1); AAA: text → #03ab7b (7.12:1); AAA: background → #c4c4c4 (7.06:1)

## Brands using this color

- **Instacart** — primary #043b2b (Δ 0.672) — https://brandsweets.com/colors/brands/instacart-com
- **WhatsApp** — secondary #103928 (Δ 1.424) — https://brandsweets.com/colors/brands/whatsapp-com
- **Chime** — primary #0d4029 (Δ 1.512) — https://brandsweets.com/colors/brands/chime-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/013d2c-a2beb9-d459b7-1f2b2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#013d2c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.