# #013350

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#013350`
- RGB: rgb(1, 51, 80)
- HSL: hsl(202, 98%, 16%)
- OKLCH: oklch(0.307 0.071 241.5)
- Relative luminance: 0.0295
- Nearest named color: Beyond the Stars (#0a3251, Δ 0.657) — https://brandsweets.com/colors/beyond-the-stars
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/013350

## Tints & shades

- Tints (toward white): #014d79, #0267a2, #0284cf, #029ef7, #26aefd, #4ebdfd, #77ccfe, #a4ddfe, #cdecfe, #f5fbff
- Shades (toward black): #01304c, #012d47, #01273d, #012338, #012032, #001d2d, #001a28, #00131e, #001019, #000d14

## Harmonies

- Complementary: #511e01
- Analogous: #015146, #010b51
- Triadic: #510133, #335101
- Split-complementary: #51010b, #514601
- Tetradic: #460151, #511e01, #0b5101

## Colors that go with #013350

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #013350's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Docker (https://brandsweets.com/colors/brands/docker-com), GEICO (https://brandsweets.com/colors/brands/geico-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #013350 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #013350's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Alpine (https://brandsweets.com/palettes/cool#alpine), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #013350 in 7 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Monzo's brand system and Alaska Airlines's brand system put Blue beside #013350, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #013350, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #013350 in 4 real palettes, including Coastal and Chalkboard, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #013350: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.2:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #027ac0 (4.55:1); AA: background → #999999 (4.63:1); AAA: text → #029ef7 (7.24:1); AAA: background → #bdbdbd (7.03:1)

## Brands using this color

- **CeraVe** — secondary #0e3353 (Δ 1.047) — https://brandsweets.com/colors/brands/cerave-com
- **CeraVe** — accent #003057 (Δ 1.761) — https://brandsweets.com/colors/brands/cerave-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/013350-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#013350" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.