# #013201

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#013201`
- RGB: rgb(1, 50, 1)
- HSL: hsl(120, 96%, 10%)
- OKLCH: oklch(0.275 0.092 142.6)
- Relative luminance: 0.0229
- Nearest named color: Haunted Hills (#003311, Δ 1.721) — https://brandsweets.com/colors/haunted-hills
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/013201

## Tints & shades

- Tints (toward white): #025f02, #038c03, #04b404, #05e105, #19fa19, #46fb46, #73fc73, #9bfd9b, #c8fec8, #f5fff5
- Shades (toward black): #012d01, #012d01, #012801, #012801, #012301, #011e01, #011e01, #011901, #011901, #001400

## Harmonies

- Complementary: #320132
- Analogous: #1a3201, #01321a
- Triadic: #010132, #320101
- Split-complementary: #1a0132, #32011a
- Tetradic: #011a32, #320132, #321a01

## Colors that go with #013201

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #013201: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Chobani (https://brandsweets.com/colors/brands/chobani-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #013201 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: New Balance (https://brandsweets.com/colors/brands/newbalance-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Svelte (https://brandsweets.com/colors/brands/svelte-dev), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #013201 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #013201's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #013201 in 7 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Instacart's brand system and Headspace's brand system put Blue beside #013201, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #013201, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #013201 in 5 real palettes, including Chalkboard and Kiln, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.4:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #038c03 (4.76:1); AA: background → #919191 (4.57:1); AAA: text → #04af04 (7.14:1); AAA: background → #b5b5b5 (7.02:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/013201-a2bea5-994edf-1f2d25-edf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#013201" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.