# #012e50

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#012e50`
- RGB: rgb(1, 46, 80)
- HSL: hsl(206, 98%, 16%)
- OKLCH: oklch(0.293 0.077 247.5)
- Relative luminance: 0.0254
- Nearest named color: Midnight Ocean (#0f2d4d, Δ 1.049) — https://brandsweets.com/colors/midnight-ocean
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/012e50

## Tints & shades

- Tints (toward white): #014579, #025ca2, #0276cf, #028df7, #26a0fd, #4eb1fd, #77c3fe, #a4d7fe, #cde9fe, #f5fbff
- Shades (toward black): #012b4c, #012847, #01233d, #012038, #011d32, #001a2d, #001728, #00111e, #000e19, #000c14

## Harmonies

- Complementary: #512301
- Analogous: #01514b, #010651
- Triadic: #51012e, #2e5101
- Split-complementary: #510106, #514b01
- Tetradic: #4b0151, #512301, #065101

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.93:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.51:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0279d4 (4.69:1); AA: background → #949494 (4.59:1); AAA: text → #1799fd (7.01:1); AAA: background → #b8b8b8 (7.02:1)

## Brands using this color

- **Plaid** — secondary #02294b (Δ 1.754) — https://brandsweets.com/colors/brands/plaid-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/012e50-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#012e50" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.