# #012d19

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#012d19`
- RGB: rgb(1, 45, 25)
- HSL: hsl(153, 96%, 9%)
- OKLCH: oklch(0.262 0.06 158.2)
- Relative luminance: 0.0195
- Nearest named color: Haunted Forest (#032e0e, Δ 1.768) — https://brandsweets.com/colors/haunted-forest
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/012d19

## Tints & shades

- Tints (toward white): #025a32, #03874b, #04b465, #05e17e, #19fa95, #41fba7, #6efcbc, #9bfdd1, #c8fee6, #f5fffa
- Shades (toward black): #012d19, #012816, #012816, #012314, #012314, #011e11, #011e11, #01190e, #01190e, #00140b

## Harmonies

- Complementary: #2d0115
- Analogous: #012d03, #012b2d
- Triadic: #19012d, #2d1901
- Split-complementary: #2d012b, #2d0301
- Tetradic: #03012d, #2d0115, #2b2d01

## Colors that go with #012d19

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #012d19: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Boeing (https://brandsweets.com/colors/brands/boeing-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #012d19: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: New Balance (https://brandsweets.com/colors/brands/newbalance-com), Svelte (https://brandsweets.com/colors/brands/svelte-dev), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #012d19 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #012d19 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Harvest (https://brandsweets.com/palettes/warm#harvest), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Teal** #008080 [harmony, pool: analogous] — Teal is #012d19's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), N26 (https://brandsweets.com/colors/brands/n26-com), Alpine (https://brandsweets.com/palettes/cool#alpine), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #012d19 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com). — https://brandsweets.com/colors/mediumvioletred
- **Amber** #ffbf00 [pool] — Amber is paired with #012d19 in 18 real palettes, including Wikipedia's brand system and McDonald's's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Instacart's brand system and Readymag's brand system put Blue beside #012d19, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.1:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #03874b (4.57:1); AA: background → #8f8f8f (4.67:1); AAA: text → #04af62 (7.31:1); AAA: background → #b3b3b3 (7.2:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/012d19-a2beb5-d459cc-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#012d19" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.