# #012d17

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#012d17`
- RGB: rgb(1, 45, 23)
- HSL: hsl(150, 96%, 9%)
- OKLCH: oklch(0.262 0.062 156)
- Relative luminance: 0.0195
- Nearest named color: Haunted Forest (#032e0e, Δ 1.45) — https://brandsweets.com/colors/haunted-forest
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/012d17

## Tints & shades

- Tints (toward white): #025a2e, #038745, #04b45c, #05e173, #19fa8a, #41fb9e, #6efcb5, #9bfdcc, #c8fee3, #f5fffa
- Shades (toward black): #012d17, #012814, #012814, #012312, #012312, #011e0f, #011e0f, #01190d, #01190d, #00140a

## Harmonies

- Complementary: #2d0117
- Analogous: #012d01, #012d2d
- Triadic: #17012d, #2d1701
- Split-complementary: #2d012d, #2d0101
- Tetradic: #01012d, #2d0117, #2d2d01

## Colors that go with #012d17

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue Violet** #8a2be2 [harmony, pool: split] — Blue Violet is a split-complement of #012d17: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #012d17: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Boeing (https://brandsweets.com/colors/brands/boeing-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #012d17: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: New Balance (https://brandsweets.com/colors/brands/newbalance-com), Svelte (https://brandsweets.com/colors/brands/svelte-dev), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #012d17 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #012d17 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Harvest (https://brandsweets.com/palettes/warm#harvest), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Teal** #008080 [harmony, pool: analogous] — Teal is #012d17's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), N26 (https://brandsweets.com/colors/brands/n26-com), Alpine (https://brandsweets.com/palettes/cool#alpine), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #012d17 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com). — https://brandsweets.com/colors/mediumvioletred
- **Amber** #ffbf00 [pool] — Amber is paired with #012d17 in 18 real palettes, including Wikipedia's brand system and McDonald's's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.12:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #038745 (4.56:1); AA: background → #8f8f8f (4.67:1); AAA: text → #04af59 (7.28:1); AAA: background → #b3b3b3 (7.21:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/012d17-a2beb3-d459d2-1f2d2c-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#012d17" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.