# #012a55

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#012a55`
- RGB: rgb(1, 42, 85)
- HSL: hsl(211, 98%, 17%)
- OKLCH: oklch(0.287 0.089 253.9)
- Relative luminance: 0.0232
- Nearest named color: Midnight Ocean (#0f2d4d, Δ 2.186) — https://brandsweets.com/colors/midnight-ocean
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/012a55

## Tints & shades

- Tints (toward white): #013e7e, #0251a7, #0265cf, #0279f7, #2b90fd, #53a5fd, #7cbbfe, #a4d0fe, #cde5fe, #f5faff
- Shades (toward black): #012751, #012347, #012042, #011e3d, #011b38, #00162d, #001428, #001123, #000c19, #000a14

## Harmonies

- Complementary: #562d01
- Analogous: #015456, #020156
- Triadic: #56012a, #2a5601
- Split-complementary: #560201, #545601
- Tetradic: #560154, #562d01, #015602

## Colors that go with #012a55

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #012a55: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #012a55 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #012a55's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #012a55's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Alpine (https://brandsweets.com/palettes/cool#alpine), N26 (https://brandsweets.com/colors/brands/n26-com), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #012a55 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #012a55 in 7 real palettes, including Southwest Airlines's brand system and Beach Hut, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Monzo's brand system and Sketch's brand system put Blue beside #012a55, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #012a55, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.35:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0271e8 (4.53:1); AA: background → #919191 (4.55:1); AAA: text → #3a98fd (7.09:1); AAA: background → #b8b8b8 (7.23:1)

## Brands using this color

- **Hyundai** — accent #002c5e (Δ 1.678) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Plaid** — secondary #02294b (Δ 1.823) — https://brandsweets.com/colors/brands/plaid-com
- **Hyundai** — primary #002c5f (Δ 1.848) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **CeraVe** — accent #003057 (Δ 1.899) — https://brandsweets.com/colors/brands/cerave-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/012a55-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#012a55" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.