# #012760

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#012760`
- RGB: rgb(1, 39, 96)
- HSL: hsl(216, 98%, 19%)
- OKLCH: oklch(0.289 0.11 259)
- Relative luminance: 0.023
- Nearest named color: Black Sea Night (#052462, Δ 0.904) — https://brandsweets.com/colors/black-sea-night
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/012760

## Tints & shades

- Tints (toward white): #013788, #0248b1, #0258d9, #086afd, #3082fd, #5397fd, #7cb0fe, #a4c8fe, #cde1fe, #f5f9ff
- Shades (toward black): #01255b, #012151, #011f4c, #011b42, #01193d, #011532, #00122d, #000e23, #000c1e, #000814

## Harmonies

- Complementary: #603a01
- Analogous: #015660, #0a0160
- Triadic: #600127, #276001
- Split-complementary: #600a01, #566001
- Tetradic: #600156, #603a01, #01600a

## Colors that go with #012760

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #012760: softer than #000 and cool enough to feel like part of the same palette. Seen in: CeraVe (https://brandsweets.com/colors/brands/cerave-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #012760 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #012760's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Discover (https://brandsweets.com/colors/brands/discover-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #012760 in 5 real palettes, including Southwest Airlines's brand system and Beach Hut, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Blueprint (https://brandsweets.com/palettes/technical#blueprint), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Monzo's brand system and Alaska Airlines's brand system put Blue beside #012760, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #012760: 8 real palettes, including Open House and SoFi's brand system, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), SoFi (https://brandsweets.com/colors/brands/sofi-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #012760: 8 real palettes, including Blue Mono and Purina Pro Plan's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #012760: 5 real palettes, including Blue Mono and Arctic, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Arctic (https://brandsweets.com/palettes/clean#arctic), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0d6dfd (4.62:1); AA: background → #919191 (4.56:1); AAA: text → #5397fd (7.21:1); AAA: background → #b5b5b5 (7.01:1)

## Brands using this color

- **Hyundai** — primary #002c5f (Δ 1.487) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Hyundai** — accent #002c5e (Δ 1.534) — https://brandsweets.com/colors/brands/hyundaiusa-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/012760-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#012760" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.