# #01273d

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#01273d`
- RGB: rgb(1, 39, 61)
- HSL: hsl(202, 97%, 12%)
- OKLCH: oklch(0.26 0.058 239.8)
- Relative luminance: 0.0179
- Nearest named color: Midnight Dreams (#002233, Δ 2.39) — https://brandsweets.com/colors/midnight-dreams
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/01273d

## Tints & shades

- Tints (toward white): #024369, #025d92, #037abf, #0494e7, #1daafc, #4abbfc, #72cafd, #a0dbfe, #c8eafe, #f5fbff
- Shades (toward black): #012337, #012032, #012032, #011d2d, #011a28, #011623, #00131e, #00131e, #001019, #000d14

## Harmonies

- Complementary: #3c1701
- Analogous: #013c34, #01093c
- Triadic: #3c0127, #273c01
- Split-complementary: #3c0109, #3c3401
- Tetradic: #34013c, #3c1701, #093c01

## Colors that go with #01273d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #01273d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #01273d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), Svelte (https://brandsweets.com/colors/brands/svelte-dev). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #01273d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: GEICO (https://brandsweets.com/colors/brands/geico-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #01273d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #01273d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Clinic (https://brandsweets.com/palettes/clean#clinic), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #01273d in 18 real palettes, including Beach Hut and Southwest Airlines's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 24 real palettes, including Monzo's brand system and Sketch's brand system put Blue beside #01273d, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #01273d in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.45:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.36:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #037abf (4.54:1); AA: background → #8c8c8c (4.6:1); AAA: text → #049df6 (7.16:1); AAA: background → #b0b0b0 (7.13:1)

## Brands using this color

- **KLM** — primary #002746 (Δ 1.709) — https://brandsweets.com/colors/brands/klm-com
- **GEICO** — accent #062342 (Δ 1.834) — https://brandsweets.com/colors/brands/geico-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/01273d-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#01273d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.