# #01252d

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#01252d`
- RGB: rgb(1, 37, 45)
- HSL: hsl(191, 96%, 9%)
- OKLCH: oklch(0.244 0.042 216)
- Relative luminance: 0.0152
- Nearest named color: Sunken Ship (#10252a, Δ 1.489) — https://brandsweets.com/colors/sunken-ship
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/01252d

## Tints & shades

- Tints (toward white): #024a5a, #036f87, #0494b4, #05b9e1, #19d1fa, #41d9fb, #6ee2fc, #9bebfd, #c8f4fe, #f5fdff
- Shades (toward black): #01252d, #012128, #012128, #011d23, #011d23, #01191e, #01191e, #011519, #011519, #001014

## Harmonies

- Complementary: #2d0901
- Analogous: #012d1f, #010f2d
- Triadic: #2d0125, #252d01
- Split-complementary: #2d010f, #2d1f01
- Tetradic: #1f012d, #2d0901, #0f2d01

## Colors that go with #01252d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #01252d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Audi (https://brandsweets.com/colors/brands/audi-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #01252d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Formula 1 (https://brandsweets.com/colors/brands/formula1-com), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), Diner (https://brandsweets.com/palettes/vivid#diner), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #01252d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gallery (https://brandsweets.com/palettes/editorial#gallery), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #01252d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #01252d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #01252d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), N26 (https://brandsweets.com/colors/brands/n26-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #01252d in 18 real palettes, including Wikipedia's brand system and Beach Hut, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Google (https://brandsweets.com/colors/brands/google-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 24 real palettes, including Monzo's brand system and Bumble's brand system put Blue beside #01252d, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #037f9b (4.51:1); AA: background → #8a8a8a (4.67:1); AAA: text → #04a4c8 (7.15:1); AAA: background → #ababab (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/01252d-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#01252d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
