# #01174b

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#01174b`
- RGB: rgb(1, 23, 75)
- HSL: hsl(222, 97%, 15%)
- OKLCH: oklch(0.23 0.101 262)
- Relative luminance: 0.0113
- Nearest named color: Interstellar Blue (#001155, Δ 2.273) — https://brandsweets.com/colors/interstellar-blue
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/01174b

## Tints & shades

- Tints (toward white): #022474, #0232a1, #033ec9, #044bf1, #2767fc, #4f83fc, #779ffd, #a0bcfe, #cddcfe, #f5f8ff
- Shades (toward black): #011646, #011441, #01133c, #011137, #011032, #010c28, #010b23, #00091e, #000819, #000614

## Harmonies

- Complementary: #4b3501
- Analogous: #013d4b, #10014b
- Triadic: #4b0117, #174b01
- Split-complementary: #4b1001, #3d4b01
- Tetradic: #4b013d, #4b3501, #014b10

## Colors that go with #01174b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #01174b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #01174b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #01174b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Chase (https://brandsweets.com/colors/brands/chase-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Pinterest (https://brandsweets.com/colors/brands/pinterest-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #01174b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #01174b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #01174b in 16 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Penpot's brand system and Monzo's brand system put Blue beside #01174b, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #01174b in 4 real palettes, including Coastal and Chalkboard, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.14:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2c6afc (4.57:1); AA: background → #858585 (4.64:1); AAA: text → #6895fd (7.31:1); AAA: background → #a6a6a6 (7.04:1)

## Brands using this color

- **Spectrum** — secondary #00194a (Δ 0.568) — https://brandsweets.com/colors/brands/spectrum-com
- **Lufthansa** — primary #05164d (Δ 0.628) — https://brandsweets.com/colors/brands/lufthansa-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/01174b-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#01174b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.