# #01161d

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#01161d`
- RGB: rgb(1, 22, 29)
- HSL: hsl(195, 93%, 6%)
- OKLCH: oklch(0.186 0.032 221.2)
- Relative luminance: 0.0067
- Nearest named color: Midnight Edition (#0c121b, Δ 2.083) — https://brandsweets.com/colors/midnight-edition
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/01161d

## Tints & shades

- Tints (toward white): #03384a, #045a76, #067fa7, #08a1d4, #13bef6, #3fcaf8, #6bd6fa, #9de4fb, #c9f0fd, #f5fcff
- Shades (toward black): #01161e, #01161e, #011319, #011319, #011319, #011319, #011319, #010f14, #010f14, #010f14

## Harmonies

- Complementary: #1e0801
- Analogous: #011e16, #01081e
- Triadic: #1e0116, #161e01
- Split-complementary: #1e0108, #1e1601
- Tetradic: #16011e, #1e0801, #081e01

## Colors that go with #01161d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #01161d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #01161d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #01161d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), LEGO (https://brandsweets.com/colors/brands/lego-com). — https://brandsweets.com/colors/denim
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #01161d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #01161d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #01161d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Perplexity (https://brandsweets.com/colors/brands/perplexity), Redfin (https://brandsweets.com/colors/brands/redfin-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #01161d in 18 real palettes, including Lemon Squeezy's brand system and Ahrefs's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 21 real palettes, including Kia's brand system and MongoDB's brand system put Blue beside #01161d, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.13:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #067fa7 (4.6:1); AA: background → #808080 (4.69:1); AAA: text → #08a1d4 (7.06:1); AAA: background → #a1a1a1 (7.17:1)

## Brands using this color

- **Kia** — primary #05141f (Δ 1.139) — https://brandsweets.com/colors/brands/kia-com
- **Kia** — text #05141f (Δ 1.139) — https://brandsweets.com/colors/brands/kia-com
- **MongoDB** — text #061621 (Δ 1.231) — https://brandsweets.com/colors/brands/mongodb-com
- **Perplexity** — text #091717 (Δ 1.799) — https://brandsweets.com/colors/brands/perplexity
- **Monzo** — text #091723 (Δ 1.87) — https://brandsweets.com/colors/brands/monzo-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/01161d-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#01161d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.