# #011523

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#011523`
- RGB: rgb(1, 21, 35)
- HSL: hsl(205, 94%, 7%)
- OKLCH: oklch(0.187 0.04 239.8)
- Relative luminance: 0.0066
- Nearest named color: Midnight Edition (#0c121b, Δ 2.237) — https://brandsweets.com/colors/midnight-edition
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/011523

## Tints & shades

- Tints (toward white): #022f4f, #044a7c, #0564a8, #077fd5, #169af8, #43adf9, #70c1fb, #9cd4fc, #c9e7fd, #f5fbff
- Shades (toward black): #011523, #01121e, #01121e, #01121e, #01121e, #010f19, #010f19, #010f19, #010c14, #010c14

## Harmonies

- Complementary: #230f01
- Analogous: #012320, #010423
- Triadic: #230115, #152301
- Split-complementary: #230104, #232001
- Tetradic: #200123, #230f01, #042301

## Colors that go with #011523

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #011523: softer than #000 and cool enough to feel like part of the same palette. Seen in: Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Asana (https://brandsweets.com/colors/brands/asana-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #011523: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #011523's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Cisco (https://brandsweets.com/colors/brands/cisco-com), Chase (https://brandsweets.com/colors/brands/chase-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #011523 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #011523's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Perplexity (https://brandsweets.com/colors/brands/perplexity), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #011523 in 18 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 21 real palettes, including Kia's brand system and MongoDB's brand system put Blue beside #011523, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #011523 in 10 real palettes, including Prepare your taste buds...'s brand system and Klarna US's brand system, as the accent. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.54:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.13:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0679cb (4.61:1); AA: background → #7d7d7d (4.5:1); AAA: text → #169af8 (7.01:1); AAA: background → #a1a1a1 (7.17:1)

## Brands using this color

- **Kia** — primary #05141f (Δ 0.951) — https://brandsweets.com/colors/brands/kia-com
- **Kia** — text #05141f (Δ 0.951) — https://brandsweets.com/colors/brands/kia-com
- **MongoDB** — text #061621 (Δ 1.032) — https://brandsweets.com/colors/brands/mongodb-com
- **Monzo** — text #091723 (Δ 1.55) — https://brandsweets.com/colors/brands/monzo-com
- **League of Legends** — primary #0a1428 (Δ 1.852) — https://brandsweets.com/colors/brands/leagueoflegends-com
- **League of Legends** — text #0a1428 (Δ 1.852) — https://brandsweets.com/colors/brands/leagueoflegends-com

## Curated palettes containing it

- **Ledger Dark** (dark, luxury, technical) — #c9a227, #7c8aa5, #34d399, #0c1222, #e8edf5 — Gold on midnight is the private-banking cue; the mint accent keeps it from feeling old-money stuffy. — tool: https://brandsweets.com/palettes/new/c9a227-7c8aa5-34d399-0c1222-e8edf5 — collection: https://brandsweets.com/palettes/dark

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/011523-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#011523" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.