# #010e1d

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#010e1d`
- RGB: rgb(1, 14, 29)
- HSL: hsl(212, 93%, 6%)
- OKLCH: oklch(0.16 0.039 248.2)
- Relative luminance: 0.0041
- Nearest named color: Dark Rift (#060b14, Δ 2.152) — https://brandsweets.com/colors/dark-rift
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/010e1d

## Tints & shades

- Tints (toward white): #03244a, #043976, #0651a7, #0867d4, #137df6, #3f95f8, #6baefa, #9dc9fb, #c9e1fd, #f5faff
- Shades (toward black): #010e1e, #010e1e, #010c19, #010c19, #010c19, #010c19, #010c19, #010a14, #010a14, #010a14

## Harmonies

- Complementary: #1e1001
- Analogous: #011d1e, #02011e
- Triadic: #1e010e, #0e1e01
- Split-complementary: #1e0201, #1d1e01
- Tetradic: #1e011d, #1e1001, #011e02

## Colors that go with #010e1d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #010e1d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #010e1d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #010e1d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Framer (https://brandsweets.com/colors/brands/framer). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: split] — Rust is a split-complement of #010e1d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #010e1d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #010e1d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Perplexity (https://brandsweets.com/colors/brands/perplexity), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #010e1d in 17 real palettes, including Southwest Airlines's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 19 real palettes, including Kia's brand system and MongoDB's brand system put Blue beside #010e1d, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.41:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.08:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0973ec (4.68:1); AA: background → #7a7a7a (4.52:1); AAA: text → #4498f8 (7.09:1); AAA: background → #9c9c9c (7.07:1)

## Brands using this color

- **Audible** — text #010e19 (Δ 0.869) — https://brandsweets.com/colors/brands/audible-com
- **Twilio** — text #000d25 (Δ 1.786) — https://brandsweets.com/colors/brands/twilio-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/010e1d-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#010e1d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.