# #00ff77

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00ff77`
- RGB: rgb(0, 255, 119)
- HSL: hsl(148, 100%, 50%)
- OKLCH: oklch(0.874 0.242 149.8)
- Relative luminance: 0.7285
- Nearest named color: springgreen (#00ff7f, Δ 0.828) — https://brandsweets.com/colors/springgreen
- Moods: vivid
- Page: https://brandsweets.com/colors/00ff77

## Tints & shades

- Tints (toward white): #1aff85, #33ff92, #47ff9d, #61ffab, #7affb8, #94ffc6, #adffd3, #c2ffde, #dbffec, #f5fffa
- Shades (toward black): #00e66b, #00d162, #00b856, #00a34c, #008a40, #007034, #005c2b, #00421f, #002e15, #00140a

## Harmonies

- Complementary: #ff0088
- Analogous: #09ff00, #00fff7
- Triadic: #7700ff, #ff7700
- Split-complementary: #f700ff, #ff0008
- Tetradic: #0008ff, #ff0088, #fff700

## Colors that go with #00ff77

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Violet** #ee82ee [harmony: complementary] — Violet sits directly opposite #00ff77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/violet
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #00ff77: 3 real palettes, including Remix's brand system and Prime Video's brand system, as the lead colour. Seen in: Remix (https://brandsweets.com/colors/brands/remix-run), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Light Coral** #f08080 [harmony: split] — Light Coral is a split-complement of #00ff77: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightcoral
- **Plum** #dda0dd [harmony: split] — Plum is a split-complement of #00ff77: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/plum
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #00ff77: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Red** #ff0000 [pool] — Red is paired with #00ff77 in two real palettes: Gatorade's brand system and Wise's brand system, as the supporting colour. Seen in: Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #00ff77 in two real palettes: 7-Eleven's brand system and Astro's brand system, as the lead colour. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/taupe
- **Yellow Green** #9acd32 [harmony, pool: analogous] — Yellow Green is #00ff77's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Monster Energy (https://brandsweets.com/colors/brands/monsterenergy-com). — https://brandsweets.com/colors/yellowgreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #00853e (4.75:1); AA: background → #616161 (4.59:1); AAA: text → #006630 (7.14:1); AAA: background → #454545 (7.11:1)
- On black (#000000): 15.57:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Form Builder with AI Automation** — accent #00ff84 (Δ 1.366) — https://brandsweets.com/colors/brands/typeform-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00ff77-a2beb2-d259d4-1f2d2c-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00ff77" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.