# #00bd97

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00bd97`
- RGB: rgb(0, 189, 151)
- HSL: hsl(168, 100%, 37%)
- OKLCH: oklch(0.711 0.139 171.5)
- Relative luminance: 0.3863
- Nearest named color: Bleached Olive (#55bb88, Δ 3.294) — https://brandsweets.com/colors/bleached-olive
- Moods: vivid
- Page: https://brandsweets.com/colors/00bd97

## Tints & shades

- Tints (toward white): #00dbaf, #00fac8, #1affd1, #38ffd7, #5cffde, #7affe4, #99ffeb, #b8fff1, #d6fff7, #f5fffd
- Shades (toward black): #00ad8b, #00997a, #008a6e, #007a62, #006b56, #005745, #004739, #00382d, #00241d, #001410

## Harmonies

- Complementary: #bd0026
- Analogous: #00bd39, #0084bd
- Triadic: #9700bd, #bd9700
- Split-complementary: #bd0084, #bd3900
- Tetradic: #3900bd, #bd0026, #84bd00

## Colors that go with #00bd97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #00bd97: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), N26 (https://brandsweets.com/colors/brands/n26-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Hot Pink** #ff69b4 [harmony, pool: complementary] — Hot Pink sits directly opposite #00bd97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Canva's brand system put Blue beside #00bd97, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #00bd97 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Fintech Trust and Ford's brand system put Midnight Blue beside #00bd97, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ford (https://brandsweets.com/colors/brands/ford-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 6 real palettes, including Fresh Juice and Crayon Box put Mustard Yellow beside #00bd97, as the supporting colour. Seen in: Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Diner (https://brandsweets.com/palettes/vivid#diner), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #00bd97 in 6 real palettes, including Khan Academy's brand system and Brilliant's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Docker (https://brandsweets.com/colors/brands/docker-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #00bd97 in 14 real palettes, including Chime's brand system and Crayon Box, as the lead colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Resort (https://brandsweets.com/palettes/light#resort), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #00856a (4.6:1); AA: background → #3d3d3d (4.51:1); AAA: text → #00614e (7.45:1); AAA: background → #1c1c1c (7.08:1)
- On black (#000000): 8.73:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Khan Academy** — secondary #0cbc94 (Δ 0.417) — https://brandsweets.com/colors/brands/khanacademy-org
- **Khan Academy** — primary #14bc94 (Δ 0.43) — https://brandsweets.com/colors/brands/khanacademy-org

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00bd97-a2bebc-d459ad-1f2a2d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00bd97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.