# #00bd91

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00bd91`
- RGB: rgb(0, 189, 145)
- HSL: hsl(166, 100%, 37%)
- OKLCH: oklch(0.709 0.143 168.5)
- Relative luminance: 0.3844
- Nearest named color: Bleached Olive (#55bb88, Δ 3.079) — https://brandsweets.com/colors/bleached-olive
- Moods: vivid
- Page: https://brandsweets.com/colors/00bd91

## Tints & shades

- Tints (toward white): #00dba8, #00fac0, #1affc9, #38ffd1, #5cffd9, #7affe0, #99ffe7, #b8ffee, #d6fff5, #f5fffd
- Shades (toward black): #00ad85, #009975, #008a6a, #007a5e, #006b52, #005742, #004737, #00382b, #00241b, #001410

## Harmonies

- Complementary: #bd002c
- Analogous: #00bd32, #008abd
- Triadic: #9100bd, #bd9100
- Split-complementary: #bd008a, #bd3200
- Tetradic: #3200bd, #bd002c, #8abd00

## Colors that go with #00bd91

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #00bd91: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), N26 (https://brandsweets.com/colors/brands/n26-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Hot Pink** #ff69b4 [harmony, pool: complementary] — Hot Pink sits directly opposite #00bd91 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Spotify's brand system put Blue beside #00bd91, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Canva (https://brandsweets.com/colors/brands/canva-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #00bd91 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/cornflowerblue
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Fintech Trust and Telehealth put Midnight Blue beside #00bd91, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Ford (https://brandsweets.com/colors/brands/ford-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Fresh Juice and Crayon Box put Mustard Yellow beside #00bd91, as the supporting colour. Seen in: Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Meadow (https://brandsweets.com/palettes/light#meadow), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #00bd91 in 6 real palettes, including Khan Academy's brand system and Docker's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Docker (https://brandsweets.com/colors/brands/docker-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #00bd91 in 14 real palettes, including Chime's brand system and Obsidian's brand system, as the lead colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #008566 (4.62:1); AA: background → #3b3b3b (4.63:1); AAA: text → #00614a (7.48:1); AAA: background → #1c1c1c (7.05:1)
- On black (#000000): 8.69:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Khan Academy** — secondary #0cbc94 (Δ 0.614) — https://brandsweets.com/colors/brands/khanacademy-org
- **Khan Academy** — primary #14bc94 (Δ 0.659) — https://brandsweets.com/colors/brands/khanacademy-org

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00bd91-a2bebb-d459b1-1f2a2d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00bd91" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.