# #00bd61

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00bd61`
- RGB: rgb(0, 189, 97)
- HSL: hsl(151, 100%, 37%)
- OKLCH: oklch(0.699 0.184 152)
- Relative luminance: 0.3726
- Nearest named color: Intoxicate (#11bb55, Δ 1.245) — https://brandsweets.com/colors/intoxicate
- Moods: vivid
- Page: https://brandsweets.com/colors/00bd61

## Tints & shades

- Tints (toward white): #00db71, #00fa81, #1aff90, #38ff9f, #5cffb0, #7affbf, #99ffce, #b8ffdc, #d6ffeb, #f5fffa
- Shades (toward black): #00ad5a, #00994f, #008a47, #007a3f, #006b37, #00572d, #004725, #00381d, #002412, #00140b

## Harmonies

- Complementary: #bd005b
- Analogous: #00bd03, #00babd
- Triadic: #6100bd, #bd6100
- Split-complementary: #bd00ba, #bd0300
- Tetradic: #0300bd, #bd005b, #babd00

## Colors that go with #00bd61

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #00bd61: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Docker (https://brandsweets.com/colors/brands/docker-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #00bd61 in 5 real palettes, including Brilliant's brand system and Khan Academy's brand system, as the accent. Seen in: Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #00bd61 in 9 real palettes, including Obsidian's brand system and Chime's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Chime (https://brandsweets.com/colors/brands/chime-com), Meadow (https://brandsweets.com/palettes/light#meadow), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/taupe
- **Fuchsia** #ff00ff [harmony: complementary] — Fuchsia sits directly opposite #00bd61 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/fuchsia
- **Hot Pink** #ff69b4 [harmony, pool: split] — Hot Pink is a split-complement of #00bd61: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #00bd61: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 3 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #00bd61, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #00bd61 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.48:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #008545 (4.73:1); AA: background → #3b3b3b (4.51:1); AAA: text → #006635 (7.11:1); AAA: background → #1a1a1a (7:1)
- On black (#000000): 8.45:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Ubereats** — primary #06c167 (Δ 1.223) — https://brandsweets.com/colors/brands/ubereats-com
- **Spotify** — primary #1db954 (Δ 1.483) — https://brandsweets.com/colors/brands/spotify

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00bd61-a2beb4-d459d0-1f2d2c-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00bd61" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.