# #00bbff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00bbff`
- RGB: rgb(0, 187, 255)
- HSL: hsl(196, 100%, 50%)
- OKLCH: oklch(0.746 0.156 233.8)
- Relative luminance: 0.4276
- Nearest named color: deepskyblue (#00bfff, Δ 1.113) — https://brandsweets.com/colors/deepskyblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/00bbff

## Tints & shades

- Tints (toward white): #1ac2ff, #33c9ff, #47ceff, #61d5ff, #7adcff, #94e2ff, #ade9ff, #c2efff, #dbf5ff, #f5fcff
- Shades (toward black): #00a8e6, #0099d1, #0087b8, #0078a3, #00658a, #005270, #00435c, #003142, #00222e, #000f14

## Harmonies

- Complementary: #ff4400
- Analogous: #00ffc3, #003cff
- Triadic: #ff00bb, #bbff00
- Split-complementary: #ff003c, #ffc400
- Tetradic: #c300ff, #ff4400, #3cff00

## Colors that go with #00bbff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #00bbff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Dark Orange** #ff8c00 [harmony, pool: complementary] — Dark Orange sits directly opposite #00bbff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), PayPal (https://brandsweets.com/colors/brands/paypal-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Amber** #ffbf00 [pool] — Amber is paired with #00bbff in 5 real palettes, including Blueprint and Salesforce's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #00bbff: 5 real palettes, including Venmo's brand system and Coca-Cola's brand system, as the accent. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #00bbff: 4 real palettes, including Figma's brand system and Venmo's brand system, as the accent. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #00bbff, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Confluent (https://brandsweets.com/colors/brands/confluent-io), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #00bbff in 7 real palettes, including Elastic's brand system and NBA's brand system, as the accent. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #00bbff in 6 real palettes, including Astro's brand system and Cursor's brand system, as the text colour against it. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Cursor (https://brandsweets.com/colors/brands/cursor-com), AMD (https://brandsweets.com/colors/brands/amd-com), Boeing (https://brandsweets.com/colors/brands/boeing-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #007fad (4.53:1); AA: background → #424242 (4.57:1); AAA: text → #005e80 (7.21:1); AAA: background → #242424 (7.06:1)
- On black (#000000): 9.55:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Figma** — logoBlue #1abcfe (Δ 0.526) — https://brandsweets.com/colors/brands/figma
- **Salesforce** — primary #04b4fc (Δ 1.886) — https://brandsweets.com/colors/brands/salesforce-com
- **Warp** — primary #00c2ff (Δ 1.95) — https://brandsweets.com/colors/brands/warp-dev

## Curated palettes containing it

- **Blueprint** (technical, cool, modern, dark) — #38bdf8, #818cf8, #fbbf24, #0f172a, #e2e8f0 — Cyan and indigo on navy is the developer-tool look; amber is the only warm note, so it always reads as 'attention'. — tool: https://brandsweets.com/palettes/new/38bdf8-818cf8-fbbf24-0f172a-e2e8f0 — collection: https://brandsweets.com/palettes/technical

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00bbff-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00bbff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.