# #00adad

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00adad`
- RGB: rgb(0, 173, 173)
- HSL: hsl(180, 100%, 34%)
- OKLCH: oklch(0.677 0.116 194.8)
- Relative luminance: 0.329
- Nearest named color: lightseagreen (#20b2aa, Δ 1.848) — https://brandsweets.com/colors/lightseagreen
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/00adad

## Tints & shades

- Tints (toward white): #00cccc, #00f0f0, #0fffff, #33ffff, #52ffff, #70ffff, #94ffff, #b3ffff, #d6ffff, #f5ffff
- Shades (toward black): #009e9e, #008f8f, #008080, #007070, #006161, #005252, #004242, #003333, #002424, #001414

## Harmonies

- Complementary: #ad0000
- Analogous: #00ad57, #0057ad
- Triadic: #ad00ad, #adad00
- Split-complementary: #ad0057, #ad5700
- Tetradic: #5700ad, #ad0000, #57ad00

## Colors that go with #00adad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #00adad: softer than #000 and cool enough to feel like part of the same palette. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: complementary] — Tomato sits directly opposite #00adad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/tomato
- **Denim** #1560bd [pool] — Designers have shipped Denim with #00adad: 5 real palettes, including Peacock and Gopro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Gopro (https://brandsweets.com/colors/brands/gopro-com), Open House (https://brandsweets.com/palettes/clean#open-house), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #00adad: 4 real palettes, including Unity's brand system and Spline's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spline (https://brandsweets.com/colors/brands/spline-design), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Ford's brand system and Confluent's brand system put Midnight Blue beside #00adad, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), SoFi (https://brandsweets.com/colors/brands/sofi-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #00adad in 4 real palettes, including Confluent's brand system and Khan Academy's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #00adad in 11 real palettes, including Resort and Crayon Box, as the text colour against it. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Cursor (https://brandsweets.com/colors/brands/cursor-com), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/taupe
- **Terracotta** #e2725b [harmony, pool: split] — Terracotta is a split-complement of #00adad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/terracotta

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #008080 (4.77:1); AA: background → #333333 (4.56:1); AAA: text → #006161 (7.29:1); AAA: background → #0d0d0d (7.02:1)
- On black (#000000): 7.58:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00adad-a2bbbe-d45994-1f272d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00adad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.