# #00a843

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00a843`
- RGB: rgb(0, 168, 67)
- HSL: hsl(144, 100%, 33%)
- OKLCH: oklch(0.638 0.184 148.1)
- Relative luminance: 0.2841
- Nearest named color: Fennel Fiasco (#00aa44, Δ 0.582) — https://brandsweets.com/colors/fennel-fiasco
- Moods: vivid
- Page: https://brandsweets.com/colors/00a843

## Tints & shades

- Tints (toward white): #00cc52, #00eb5e, #0fff6f, #2eff82, #52ff97, #70ffa9, #94ffbf, #b3ffd1, #d6ffe7, #f5fff9
- Shades (toward black): #00993d, #008a37, #007a31, #006b2b, #006127, #005221, #00421b, #003314, #00240e, #001408

## Harmonies

- Complementary: #a80065
- Analogous: #11a800, #00a897
- Triadic: #4300a8, #a84300
- Split-complementary: #9700a8, #a80011
- Tetradic: #0011a8, #a80065, #a89700

## Colors that go with #00a843

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #00a843: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #00a843, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #00a843 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #00a843 in 5 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #00a843 in 8 real palettes, including Obsidian's brand system and Instacart's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Instacart (https://brandsweets.com/colors/brands/instacart-com), Chime (https://brandsweets.com/colors/brands/chime-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #00a843 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #00a843: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumpurple
- **Crimson** #dc143c [pool] — Crimson is paired with #00a843 in 3 real palettes, including DuckDuckGo's brand system and Coinbase's brand system, as the supporting colour. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #008535 (4.77:1); AA: background → #2b2b2b (4.51:1); AAA: text → #006629 (7.16:1)
- On black (#000000): 6.68:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #00ad45 (7.06:1)

## Brands using this color

- **Heineken** — primary #00a650 (Δ 1.653) — https://brandsweets.com/colors/brands/heineken-com
- **Olympics** — accent #00a651 (Δ 1.761) — https://brandsweets.com/colors/brands/olympics-com

## Curated palettes containing it

- **Console Light** (technical, clean, light) — #2563eb, #52525b, #16a34a, #fafafa, #18181b — A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else. — tool: https://brandsweets.com/palettes/new/2563eb-52525b-16a34a-fafafa-18181b — collection: https://brandsweets.com/palettes/technical
- **Telehealth** (modern, cool, friendly) — #2563eb, #93c5fd, #16a34a, #ffffff, #14213d — Friendly blue with a soft tint and a green all-clear — approachable care with a tech backbone. — tool: https://brandsweets.com/palettes/new/2563eb-93c5fd-16a34a-ffffff-14213d — collection: https://brandsweets.com/palettes/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00a843-a2beb0-ca59d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00a843" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.