# #00a323

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00a323`
- RGB: rgb(0, 163, 35)
- HSL: hsl(133, 100%, 32%)
- OKLCH: oklch(0.621 0.2 144.2)
- Relative luminance: 0.2632
- Nearest named color: Hedged Garden (#00aa11, Δ 2.366) — https://brandsweets.com/colors/hedged-garden
- Moods: vivid
- Page: https://brandsweets.com/colors/00a323

## Tints & shades

- Tints (toward white): #00c72b, #00e632, #0aff3f, #29ff57, #4dff73, #70ff8f, #8fffa7, #b3ffc3, #d1ffdb, #f5fff7
- Shades (toward black): #009420, #00851d, #007a1b, #006b17, #005c14, #004d11, #003d0d, #00330b, #002408, #001404

## Harmonies

- Complementary: #a30080
- Analogous: #2ea300, #00a375
- Triadic: #2300a3, #a32300
- Split-complementary: #7500a3, #a3002e
- Tetradic: #002ea3, #a30080, #a37500

## Colors that go with #00a323

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Spotify's brand system and Instacart's brand system put Blue beside #00a323, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #00a323 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #00a323 in 4 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Coinbase (https://brandsweets.com/colors/brands/coinbase), Xbox (https://brandsweets.com/colors/brands/xbox-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #00a323 in 6 real palettes, including Instacart's brand system and Acer's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Acer (https://brandsweets.com/colors/brands/acer-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Medium Orchid** #ba55d3 [harmony: complementary] — Medium Orchid sits directly opposite #00a323 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumorchid
- **Medium Slate Blue** #7b68ee [harmony, pool: split] — Medium Slate Blue is a split-complement of #00a323: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #00a323: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #00a323: 3 real palettes, including Olympics's brand system and Fintech Trust, as the lead colour. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #008a1e (4.51:1); AA: background → #262626 (4.51:1); AAA: text → #006616 (7.21:1)
- On black (#000000): 6.26:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #00ad26 (7.01:1)

## Brands using this color

- **Prada** — accent #10a70d (Δ 1.657) — https://brandsweets.com/colors/brands/prada-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00a323-a2beab-b84edf-1f2d28-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00a323" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.