# #00a1b3

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00a1b3`
- RGB: rgb(0, 161, 179)
- HSL: hsl(186, 100%, 35%)
- OKLCH: oklch(0.649 0.112 208.7)
- Relative luminance: 0.2874
- Nearest named color: Baltic (#279d9f, Δ 2.889) — https://brandsweets.com/colors/baltic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/00a1b3

## Tints & shades

- Tints (toward white): #00bcd1, #00dcf5, #14e8ff, #33ebff, #57eeff, #75f1ff, #94f4ff, #b3f7ff, #d6fbff, #f5feff
- Shades (toward black): #0093a3, #008594, #007785, #006a75, #005c66, #004952, #003c42, #002e33, #002024, #001214

## Harmonies

- Complementary: #b31200
- Analogous: #00b36b, #0047b3
- Triadic: #b300a1, #a1b300
- Split-complementary: #b30047, #b36b00
- Tetradic: #6b00b3, #b31200, #47b300

## Colors that go with #00a1b3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #00a1b3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: complementary] — Orange Red sits directly opposite #00a1b3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Cursor (https://brandsweets.com/colors/brands/cursor-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/orangered
- **Amber** #ffbf00 [pool] — Amber is paired with #00a1b3 in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Crimson** #dc143c [pool] — Crimson is paired with #00a1b3 in 4 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #00a1b3: 5 real palettes, including Peacock and Gopro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Gopro (https://brandsweets.com/colors/brands/gopro-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #00a1b3, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #00a1b3 in 4 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #00a1b3 in 8 real palettes, including Still Water and Rain Garden, as that palette's text colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Retool (https://brandsweets.com/colors/brands/retool-com), Cursor (https://brandsweets.com/colors/brands/cursor-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #00818f (4.63:1); AA: background → #2b2b2b (4.55:1); AAA: text → #00606b (7.28:1)
- On black (#000000): 6.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #00a5b8 (7.07:1)

## Brands using this color

- **Ford** — secondary #00a5b5 (Δ 1.149) — https://brandsweets.com/colors/brands/ford-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00a1b3-a2b8be-df4e86-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00a1b3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.