# #008ff5 A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#008ff5` - RGB: rgb(0, 143, 245) - HSL: hsl(205, 100%, 48%) - OKLCH: oklch(0.641 0.182 250.2) - Relative luminance: 0.2624 - Nearest named color: dodgerblue (#1e90ff, Δ 1.706) — https://brandsweets.com/colors/dodgerblue - Moods: cool, vivid, technical, modern - Page: https://brandsweets.com/colors/008ff5 ## Tints & shades - Tints (toward white): #0f9bff, #29a6ff, #42b0ff, #5cbbff, #75c6ff, #8fd0ff, #a8dbff, #c2e6ff, #dbf0ff, #f5fbff - Shades (toward black): #0083e0, #0074c7, #0068b3, #005999, #004d85, #004170, #003357, #002742, #001829, #000c14 ## Harmonies - Complementary: #f56600 - Analogous: #00f5e0, #0014f5 - Triadic: #f5008f, #8ff500 - Split-complementary: #f50014, #f5e000 - Tetradic: #e000f5, #f56600, #14f500 ## Colors that go with #008ff5 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #008ff5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal - **Amber** #ffbf00 [pool] — Amber is paired with #008ff5 in 11 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 11 real palettes, including Unity's brand system and Readymag's brand system put Blue beside #008ff5, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #008ff5: 9 real palettes, including Carrefour's brand system and Blue Mono, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt - **Crimson** #dc143c [pool] — Crimson is paired with #008ff5 in 8 real palettes, including NASCAR's brand system and Behance's brand system, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson - **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #008ff5 in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange - **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #008ff5: 9 real palettes, including Venmo's brand system and Patreon's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue - **Dark Goldenrod** #b8860b [harmony: complementary] — Dark Goldenrod sits directly opposite #008ff5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkgoldenrod ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 3.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0077cc (4.66:1); AA: background → #262626 (4.5:1); AAA: text → #005999 (7.27:1) - On black (#000000): 6.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0a99ff (7.01:1) ## Brands using this color - **Unity** — primary #0892ff (Δ 1.635) — https://brandsweets.com/colors/brands/unity-com - **Venmo** — primary #008cff (Δ 1.789) — https://brandsweets.com/colors/brands/venmo-com ## Curated palettes containing it - **Heatwave** (summer, warm, bold, vivid) — #ff4d00, #ffb800, #0091ff, #fff9f0, #231205 — Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest. — tool: https://brandsweets.com/palettes/new/ff4d00-ffb800-0091ff-fff9f0-231205 — collection: https://brandsweets.com/palettes/summer ## Fonts for this mood - technical: https://brandsweets.com/fonts/mood/technical - modern: https://brandsweets.com/fonts/mood/modern ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/008ff5-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#008ff5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.