# #0085ad

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0085ad`
- RGB: rgb(0, 133, 173)
- HSL: hsl(194, 100%, 34%)
- OKLCH: oklch(0.576 0.112 228)
- Relative luminance: 0.1979
- Nearest named color: Ahoy! Blue (#0082a1, Δ 1.911) — https://brandsweets.com/colors/ahoy-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0085ad

## Tints & shades

- Tints (toward white): #009ccc, #00b8f0, #0fc7ff, #33cfff, #52d7ff, #70deff, #94e6ff, #b3edff, #d6f5ff, #f5fdff
- Shades (toward black): #00799e, #006d8f, #006280, #005670, #004a61, #003f52, #003342, #002733, #001b24, #001014

## Harmonies

- Complementary: #ad2800
- Analogous: #00ad7f, #002ead
- Triadic: #ad0085, #85ad00
- Split-complementary: #ad002e, #ad7f00
- Tetradic: #7f00ad, #ad2800, #2ead00

## Colors that go with #0085ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0085ad: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Plaid (https://brandsweets.com/colors/brands/plaid-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #0085ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #0085ad's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Confluent (https://brandsweets.com/colors/brands/confluent-io), Stripe (https://brandsweets.com/colors/brands/stripe), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #0085ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #0085ad in 9 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Activision's brand system and Readymag's brand system put Blue beside #0085ad, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0085ad: 8 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [harmony, pool: split] — Copper is a split-complement of #0085ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #007da3 (4.71:1); AA: background → #0f0f0f (4.53:1); AAA: text → #005e7a (7.29:1)
- On black (#000000): 4.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #00a4d6 (7.28:1)

## Brands using this color

- **Auth0** — primary #0a84ae (Δ 0.394) — https://brandsweets.com/colors/brands/auth0-com

## Curated palettes containing it

- **Beach Hut** (summer, light, clean, cool) — #2e86ab, #f6bd60, #f28482, #fbfcfd, #1b2a38 — Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen. — tool: https://brandsweets.com/palettes/new/2e86ab-f6bd60-f28482-fbfcfd-1b2a38 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0085ad-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0085ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.