# #006cd1

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#006cd1`
- RGB: rgb(0, 108, 209)
- HSL: hsl(209, 100%, 41%)
- OKLCH: oklch(0.539 0.176 254.8)
- Relative luminance: 0.1533
- Nearest named color: God of Rain (#4466cc, Δ 3.839) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/006cd1

## Tints & shades

- Tints (toward white): #007cf0, #0a89ff, #2997ff, #47a6ff, #66b5ff, #80c1ff, #9ed0ff, #bddfff, #d6ebff, #f5faff
- Shades (toward black): #0061bd, #005aad, #004f99, #004585, #003d75, #003261, #00284d, #001d38, #001529, #000b14

## Harmonies

- Complementary: #d16500
- Analogous: #00d1ce, #0003d1
- Triadic: #d1006c, #6cd100
- Split-complementary: #d10003, #d1ce00
- Tetradic: #ce00d1, #d16500, #03d100

## Colors that go with #006cd1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #006cd1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #006cd1 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #006cd1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #006cd1 in 11 real palettes, including NBA's brand system and Walmart's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 17 real palettes, including Pixar's brand system and BBC's brand system put Blue beside #006cd1, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #006cd1: 13 real palettes, including Unilever's brand system and Intel's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #006cd1: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #006cd1: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.17:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0057a8 (7.17:1)
- On black (#000000): 4.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0074e0 (4.57:1); AA: background → #f0f0f0 (4.53:1); AAA: text → #2e9aff (7.18:1)

## Brands using this color

- **American Express** — accent #006fcf (Δ 0.892) — https://brandsweets.com/colors/brands/americanexpress-com
- **Khan Academy** — accent #0069d6 (Δ 1.151) — https://brandsweets.com/colors/brands/khanacademy-org
- **Foot Locker** — accent #036ad8 (Δ 1.244) — https://brandsweets.com/colors/brands/footlocker-com
- **NBA** — secondary #0268d6 (Δ 1.349) — https://brandsweets.com/colors/brands/nba-com
- **Fitbit** — secondary #1967d2 (Δ 1.351) — https://brandsweets.com/colors/brands/fitbit-com
- **Pizza Hut** — accent #266dcc (Δ 1.576) — https://brandsweets.com/colors/brands/pizzahut-com
- **GitHub** — accent #0969da (Δ 1.656) — https://brandsweets.com/colors/brands/github
- **Subaru** — secondary #1971d4 (Δ 1.683) — https://brandsweets.com/colors/brands/subaru-com
- **Apple** — accent #0066cc (Δ 1.715) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 1.715) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 1.715) — https://brandsweets.com/colors/brands/unilever-com
- **Postman** — accent #0265d2 (Δ 1.847) — https://brandsweets.com/colors/brands/postman-com
- **Dell** — accent #0672cb (Δ 1.988) — https://brandsweets.com/colors/brands/dell-com
- **Loom** — primary #1868db (Δ 1.998) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.998) — https://brandsweets.com/colors/brands/loom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/006cd1-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#006cd1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.