# #006ac7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#006ac7`
- RGB: rgb(0, 106, 199)
- HSL: hsl(208, 100%, 39%)
- OKLCH: oklch(0.527 0.166 253.7)
- Relative luminance: 0.1443
- Nearest named color: Denim (#1560bd, Δ 2.884) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/006ac7

## Tints & shades

- Tints (toward white): #007ae6, #058aff, #2499ff, #42a7ff, #61b5ff, #7ac1ff, #99cfff, #b8deff, #d6ecff, #f5faff
- Shades (toward black): #0062b8, #0057a3, #004f94, #004480, #003c70, #00315c, #00294d, #001e38, #001629, #000b14

## Harmonies

- Complementary: #c75d00
- Analogous: #00c7c0, #0007c7
- Triadic: #c7006a, #6ac700
- Split-complementary: #c70007, #c7c000
- Tetradic: #c000c7, #c75d00, #07c700

## Colors that go with #006ac7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #006ac7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #006ac7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #006ac7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #006ac7 in 10 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #006ac7, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #006ac7: 13 real palettes, including Unilever's brand system and Intel's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #006ac7: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #006ac7: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.4:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0057a3 (7.26:1)
- On black (#000000): 3.89:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0075db (4.57:1); AA: background → #ebebeb (4.53:1); AAA: text → #2499ff (7.08:1)

## Brands using this color

- **Linkedin** — secondary #0a66c2 (Δ 1.229) — https://brandsweets.com/colors/brands/linkedin-com
- **PlanetScale** — accent #0b6ec5 (Δ 1.249) — https://brandsweets.com/colors/brands/planetscale-com
- **Apple** — accent #0066cc (Δ 1.386) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 1.386) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 1.386) — https://brandsweets.com/colors/brands/unilever-com
- **American Express** — accent #006fcf (Δ 1.745) — https://brandsweets.com/colors/brands/americanexpress-com
- **KLM** — secondary #0070c2 (Δ 1.922) — https://brandsweets.com/colors/brands/klm-com
- **Pizza Hut** — accent #266dcc (Δ 1.937) — https://brandsweets.com/colors/brands/pizzahut-com
- **Intel** — secondary #0071c5 (Δ 1.993) — https://brandsweets.com/colors/brands/intel-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/006ac7-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#006ac7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.